Digital PR Consultant

What I do

Digital PR Campaigns
Mainstream media relations
Reputation management

What's Your Digital PR Challenge?

Fill out the form and we'll respond with our best advice.

What I don't do

Hourly projects
Black Hat SEO
Weddings & Bar Mitzvahs

digital-public-relations-executive-briefing-eric-schwartzman

Eric Schwartzman in our downtown Los Angeles offices.

Digital PR Consultant

Eric Schwartzman is a digital PR consultant with more than 20 years experience leading digital PR campaigns and digital PR strategy. He leads a boutique public relations agency with offices in New York and Los Angeles.

His digital PR firm has a wealth of mainstream media relations experience in the entertainment, media, technology, and ecommerce industries. He has worked for a number of digital PR agencies, including Rogers & Cowan and Weber Shandwick, and also founded his own digital PR firm.

Schwartzman & Associates is a digital public relations agency with expertise executing online PR campaigns for organizations and individuals in the following vertical sectors:

Entertainment & Media

Ecommerce Stores

Financial Services

Healthcare

Luxury Brands

Media Business

Medical Professionals

Home Services

Tech, Software & SaaS

Digital PR vs. Traditional PR

Digital PR, unlike Traditional PR, leverages online platforms and digital channels to disseminate strategic messaging, engage with a wider online audience, and adapt to the rapidly evolving landscape of modern communication in the network age.

Digital PR Consults

Fill out the intake form, and we'll respond within 24 hours with our best digital PR advice. And if we can't help, we'll refer someone who can.

Book a Call - Digital PR

Name*
First Last
Organization
What's your email?*
Got a website?
What's your digital PR challenge?*
What narrative or key message do you envision disseminating over digital media platforms?
This field is hidden when viewing the form
Contact Us Request
Phone
This field is for validation purposes and should be left unchanged.

public relations agency bronze anvil award

Clients

Case Study: Local SEO

Situation - Halleck Vineyard, a small pinot noir producer in Sonoma, needed a way to increase local search visibility and name recognition in the trade.
Approach - Schwartzman & Associates conducted in-depth market research on competitive pricing, analyzed the data, and published a detailed report on the findings.
Results - The San Francisco Chronicle, KABC-TV News, The Press Democrat, The Sonoma Gazette, and Wine Business ran feature stories about the report's findings. Halleck Vineyard collected hundreds of relevant, local inbound links and rose to the top-ranking winery on Google Maps.

Local SEO Stats

Top-ranking competitor for a very competitive, high-volume keyword, resulting in a 400% increase in tasting room visitors.

Digital PR Agency Services

Schwartzman & Associates is a digital PR Firm offering clients the following portfolio of specialized, expert digital public relations services:

Digital Public Relations Services

Schwartzman & Associates' digital PR services include content marketing, SEO, influencer marketing, reputation management, crisis management, email marketing, and social media marketing. He is skilled in online PR agency services, including the development of effective press releases and media coverage. He also has experience working with clients in a variety of industries, including ecommerce, SaaS, tech startups, and B2B companies.

Analytics and Performance Measurement
Competitor Analysis and Benchmarking
Content Creation and Distribution
Content Marketing and Blogging
Crisis Communication and Management
Digital Storytelling and Visual Content Creation
Email Marketing and Newsletter Campaigns
Influencer Outreach and Partnerships
Link Building and Backlink Strategy
Media Relations and Press Release Distribution

Online Branding and Positioning
Online Community Building and Management
Online Event Promotion and Webinars
Online Monitoring and Sentiment Analysis
Online Newsroom Management
Online Reputation Management (ORM)
Search Engine Optimization (SEO)
Social Media Advertising and Paid Promotions
Social Media Management and Engagement
Thought Leadership and Expert Commentary

Get Featured In

Want Better Digital Public Relations?

SCHEDULE A CONSULT

BOOK NOW

Digital PR Firm

A true pioneer in the industry, Eric has a comprehensive understanding of SEO and how it can be leveraged to build a strong online presence. He is skilled in the use of social media platforms, including viral video development and production, as well as social commerce. He is also an expert in web advertising and has led successful campaigns for a range of clients.

Senior Public Relations Consultants

Eric's team of experts is made up of skilled professionals who are passionate about digital PR and dedicated to delivering results. They work together to provide clients with a comprehensive range of services, from ideation to content analysis and evaluation.

Red carpet arrivals at the Emmy Awards at the Shrine Auditorium in Los Angeles, California.

Red carpet arrivals at the Emmy Awards in Los Angeles, California.

How to Hire a Digital PR Agency

Digital PR agencies are not one-size-fits-all. You don't want to be the smallest digital client at a big PR firm with a digital PR practice area. Watch this quick video for an insider's explanation of how public relations agencies operate internally.

Want Better Digital Public Relations?

SCHEDULE A CONSULT

BOOK NOW

Digital PR Consulting Pioneers

Eric Schwartzman is a digital PR consultant in Los Angeles and the former director of promotions at Rogers & Cowan, a Weber Shandwick public relations agency specializing in media, entertainment, and technology.

Contact him here to arrange a meeting to discuss your digital pr and/or brand marketing objectives.

One of Schwartzman's key strengths is his ability to communicate complex marketing concepts in a clear and concise manner. His dynamic presentations and workshops focus on creating a culture of innovation and creativity within organizations, emphasizing the importance of embracing disruption to stay competitive in the marketplace.

One of Schwartzman's key strengths is his ability to communicate complex marketing concepts clearly and concisely.

Eric Schwartzman ran digital marketing at a global PR agency, founded a content management SaaS platform that currently serves clients including Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B industrial manufacturer where he led B2B content marketing and SEO strategy, as well as pivots from homegrown to enterprise software and social media platforms.

He is also the founder of iPR Software and author of the best-selling books The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer and popular FREE whitepapers How To Win Support for Climate Policy, the Strategic Guide to Media Monitoring, Secrets of Successful Public Relations, and the Startup's Guide to PR.

Eric Schwartzman, an expert in public relations consulting, brand journalism, and online newsroom management, led the design and development of online press rooms for Target, Toyota, and UCLA, among others.

Eric Schwartzman at the Santa Monica Pier Fishing pier in Santa Monica, California

A proper digital public relations consulting pioneer, he promotes clients, manages reputations, and builds visibility and credibility through publicity campaigns, trade, and mainstream media relations, press release distribution, guest posts, content marketing, and search engine optimization campaigns that leverage good PR strategy.

In addition to his roughly 20 years of experience fusing digital marketing and public relations campaigns to achieve business marketing objectives, he has deep relationships with Los Angeles-based reporters and journalists and comprehensive knowledge of the Los Angeles news media landscape.

Eric Schwartzman's digital PR services include content marketing, SEO, news media relations, influencer marketing, reputation management, crisis management, email marketing, and social media marketing.

Hollywood Blvd red carpet arrivals for Academy Awards in Los Angeles, Califonia

Eric has led public relations and brand marketing campaigns for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.

Eric is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand courses has nearly 300,000 students worldwide.

Eric has been featured in Fast Company, Tech Crunch, San Francisco Chronicle, Yale Climate Connections, Sonoma County Gazette, Healdsburg Tribune, Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat.

Schwartzman & Associates was the agency of record for Star Wars Celebration in Los Angeles.

Schwartzman & Associates was the agency of record for Lucasfilm's Star Wars Celebration in Los Angeles.

He grew up in Los Angeles and has lived in Brentwood, Venice Beach, the Hollywood Hills, Beverly Hills, Topanga Canyon, Pacific Palisades, and the Pico-Robertson district, but has never the San Fernando Valley, despite doing a year of his college GE coursework at Cal State Northridge.

Eric Schwartzman's Digital Pivot Program helps clients achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.

Eric Schwartzman has worked with many clients, including CEOs and business leaders from established companies to up-and-coming startups.

If you want to hire an independent digital public relations consultant rather than a giant digital PR firm, contact us here.

Eric Schwartzman lives in Santa Monica, California, with his wife Celia, son William, and dog Ace. Eric enjoys tennis, performing arts, fine arts, and BBQ.

Digital PR Firm

A true pioneer in the industry, Eric has a comprehensive understanding of SEO and how it can be leveraged to build a robust online presence. He is skilled in using social media platforms, including viral video development and production, as well as social commerce. He is also an expert in web advertising and has led successful campaigns for a range of clients.

Senior Public Relations Consultants

Eric's team of experts is made up of skilled professionals who are passionate about digital PR and dedicated to delivering results. As the founder of the first online newsroom management service, distributing news, photos, and video to the media and the public, Eric Schwartzman and his team use analytics and AI to create, distribute, and disseminate digital PR content analysis and evaluation.

Red carpet arrivals at the Emmy Awards in Los Angeles, California.

Better Digital PR

SCHEDULE A STRATEGY SESSION

BOOK NOW

Digital PR Agency FAQ

Schwartzman & Associates is an award-winning PR Firm with global experience offering clients a comprehensive portfolio of public relations services:

What does a digital PR consultant do?

Since digital PR is the practice of public relations to generate online visibility and credibility, examples of digital PR are those aspects of any PR campaign that are devoted exclusively to the internet.

That means that getting an online publication to write about a client, inviting online influencers to special events, writing and submitting guest blog posts, content marketing, social media outreach, search engine optimization and product launch campaigns targeting online tastemakers all constitute digital pr.

What are some examples of digital PR?

What is the difference between PR and digital PR?

As the world becomes increasingly digital-first with respect to news and information, it is getting much tougher to distinguish digital PR from mainstream PR. We are approaching the age where all public relation is digital. Nevertheless, there are distinct differences between public relations and digital public relations.

Digital PR – promoting individuals and brands online – is a subset of PR, which is promoting individuals and brands online and in the physical world by securing editorial coverage in print news media, outdoor media, radio, and television.

The field of public relations also encompasses award ceremonies, special events, analyst briefings, press conferences, public speaking, and town hall meetings. And while these events may result in digital PR coverage, they are real-world events considered outside the scope of digital PR.

In addition to his experience in digital PR, Eric Schwartzman handled media relations at some of the largest media events in the world, including The Academy Awards, the Olympic Games, FIFA World Cup, and Star Wars Celebration.

Is digital pr content marketing?

Digital PR and content marketing are digital marketing tactics that achieve different objectives. Whereas both tactics use content to engage key audiences, build relationships, promote visibility, and improve reputations, they do so with different audiences for different reasons.

Digital PR is focused on securing coverage from mainstream media channels, consumer content marketing is focused on generating ecommerce transactions and email subscribers, while B2B content marketing is typically focused on generating marketing qualified leads (MQLs).

What is a digital PR plan?

The first step to establishing, expanding, or changing your reputation starts with a candid assessment of how you're currently perceived by the public. To give clients a sense of where they are, where they want to go, and how to get there, Eric Schwartzman conducts media audits that serve as a basis for digital pr plans.

Through news media monitoring, social media monitoring, primary market research, and focus groups, he collects the necessary data, conducts sentiment analysis, benchmarks your share of voice, and provides specific recommendations for building visibility and credibility for clients with a thorough digital pr plan.

How much does digital PR cost?

Most digital PR agencies charge clients a monthly retainer fee to perform a scope of work and require a commitment of 3 to 6 months. Unlike advertising where you pay a fee and see your ad, PR is a process that takes time to generate results.

But since PR professionals cannot guarantee news media coverage, money spent on public relations is often considered risky. It is entirely possible to hire a PR firm for months and get no results.

Eric Schwartzman provides performance-based public relations services where clients only pay for the stories they get. Clients can choose from a selection of top tier mainstream newsmedia outlets and secure digital news media placements with outlets include Billboard, BuzzFeed, Car & Driver, Cosmopolitan, DailyMail, ELLE, Entrepreneur, Glamour, Harpers Bazaar, InStyle, Mashable, Men's Health, New York Post, POPSUGAR, Popular Mechanics, SELF, The Hollywood Reporter, TMZ, Town & Country, Vogue, Variety, USA Today, and dozens of other major digital publications.

All pay-for-performance digital features include a link to a webpage of the client's choice. We don't control the editorial, but we do guarantee that it will be a positive story designed to enhance your reputation and send traffic your way. If you would like to discuss a performance-based PR campaign, contact Eric Schwartzman.

Advisor, Trainer, Facilitator, Coach

As a professional development seminar leader, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.

As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.

As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.

I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.

Digital PR & Marketing Achievements

Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
Best-selling author of the first book on B2B digital marketing, published by Wiley
Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
Spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
Senior emerging media instructor at the Public Relations Society of America

Digital PR Acheivements

News embargos securing same day coverage in The new York Times, The Wall Street Journal, The San Jose Mercury news, The San Francisco Chronicle, Associated Press, and Variety.
Hosted live press conferences accommodating mainstream broadcast journalists from all the major cable and television news networks.
Created and managed publicity stunts at CES, NAPTE, MAGIC, SXSW, and dozens of other trade shows and conferences, resulting in national and local news media coverage.
And much, much more.

I help organizations establish their online presence, build online communities, develop go-to-media strategies and win third-party endorsements through guest blogging, media relations and industry events.

I’m a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, as well as owned, shared and earned media marketing programs.

Digital PR Books

Digital PR Research

What Does a Digital Marketer Do?
By Eric Schwartzman, pp. 1–17, Copyright © 2021

How To Win Support for Climate Policy
For Government Agencies and NGOs
By Eric Schwartzman, pp. 1–21, Copyright © 2021

The Guide to the Digital Pivot
4-Step Digital Marketing Framework
By Eric Schwartzman, 2021, pp. 1–38

Media Monitoring Buyer's Guide
By Eric Schwartzman, 2021, pp. 1–54

Secrets of Successful Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–23

Startups Guide to Hiring Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–15

Partial List of Published Contributions

Schwartzman, Eric. “Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.” Yale Climate Connections, 23 Sept. 2022.

Schwartzman, Eric. “Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” Sonoma County Gazette, The Sonoma County Gazette, 3 Aug. 2022.

Schwartzman, Eric. “Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features.” Wine Searcher, 03 June, 2022.

Schwartzman, Eric. “Every Company Must Be a Tech Company First and a Media Company Second.” Fast Company, 07 May, 2021

Schwartzman, Eric. “The Network Effect Is Anti-Competitive.” TechCrunch, 14 Sept. 2021.

Schwartzman, Eric. “How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.” Marketing Profs, 21 Apr. 2020.

Schwartzman, Eric. "10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals." Top Rank Marketing Blog, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.

Schwartzman, Eric. “Should Your Organization Send out Communication about COVID-19?” Muck Rack Blog, 4 May 2020.

Schwartzman, Eric. “‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.” Businesswire Blog, 15 Dec. 2020.

Schwartzman, Eric. “The Future of Communications Is Growth Stage PR.” Spin Sucks, 12 Feb. 2020.

Schwartzman, Eric. “6 Considerations When Choosing a Media Monitoring Platform.” PR Daily, 3 Apr. 2020.

Schwartzman, Eric. “How to Select the Best Media Monitoring Solution for Your Company.” Convince & Convert, 18 Mar. 2020

Schwartzman, Eric. “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.” Convince & Convert, 7 Jan. 2020

Schwartzman, Eric. “Lies and Bias on the Rise in Marketing and Public Relations.” MarketingLand, 17 Dec. 2019

Schwartzman, Eric. “11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.” SalesHacker, 3 Dec. 2019

Schwartzman, Eric. “How to Leverage the Gig Economy Without Getting Burned.” Adweek, 14 Feb. 2017

Schwartzman, Eric. “Reddit Threatens to Become Arbiter of Free Speech.” Venture Beat, 15 July 2015

Schwartzman, Eric. "When the Storyteller Is More Important Than the Story." Adweek, May 13, 2015

Schwartzman, Eric. “Social Media in Latin America and the Caribbean Private Sector.” IDB Invest, 25 Mar. 2015

Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat

Schwartzman, Eric. “Social Media Training: Five Reasons Why It's More Important Than Ever.” Public Relations Society of America, 21 Apr. 2013

Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat, 3 May 2013

Schwartzman, Eric. “Is Your Social Media Policy Illegal?” Ragan Daily, 12 Oct. 2012

Awards

Best Podcast, On the Record ... Online, MarCom Awards 2007
Platinum Award, Best Podcast, On the Record ... Online, PR News 2007
Award of Excellence, Best Podcast, On the Record ... Online, Society for New Communications Research 2006
Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006
Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006

Higher Education

Get Quality Backlinks

SCHEDULE A CALL

BOOK NOW

3 Ways to Use Digital Media to Market Travel

Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…

Digital Strategic Communications for Public Affairs at US Pacific Command

At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…

Tech. Sgt. Carla Villarreal, a 126th Wisconsin Air National Guard In-Flight Refueling Specialist, operates a boom in an aircraft on Joint Base Pearl Harbor-Hickam, Hawaii, Jan. 23, 2020. Villarreal’s main job is an In-Flight Refueling Specialist, in which she refuels aircraft during crucial missions. (U.S. Air Force photo by Airman 1st Class Erin Baxter)

Digital Public Affairs Training at the US Defense Information School

US Army Public Affairs Staff Sgt. Joshua Salmons coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power, and advocating decentralized communications in a command and control organization. I’m returning as the Official Podcaster of…

U.S. Secretary of State Hillary Rodham Clinton delivers remarks on World Water Day in the World Bank Atrium in Washington, D.C.

The Digital Transformation of the World Bank with Edith Wilson

In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank. Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and…

Future of Press Releases in Digital Age

I have been asked to moderate a Public Relations Society of America Webinar on The Future of the Press Release. So, I’m reaching out to the Social Media Club and the Society for New Communications Research to weigh in on the issues that matter most to PR firms. Whether or not you’re planning on attending,…

Eric Schwartzman awarding the Silicon CD to Britney Spears for most played artist on the net, with Ann Greenberg of Gracenote.

Pioneering a Digital Music Chart for Billboard Magazine

This is a cool interview with a music industry consultant, observer, and journalist Geoff Mayfield, talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. Schwartzman & Associates was PR Agency of record for Gracenote (formerly CDDB). We worked with Billboard…

On the Record Online Podcast by Eric Schwartzman

Award-Winning Podcast, Launched 2004

Digital PR Keynote for the PRSA Independant Practitioners Group

This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…

Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy

Aligning PR agency strategy with boardroom objectives, unique risks around promoting public companies, and engaging in controversial conversations with Gary Goldhammer, vice president at Digital PR firm Edelman Digital, at the Public Relations Society of America International Conference in San Diego. Gary has been blogging for five years about the convergence of journalism, reputation,…

How to Get Press Coverage with Digital PR Consultant Sarah Evans

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But a skilled digital PR consultant like Sarah knows how to get it. In this post, I’m going to share the digital PR…

How to Dominate Your Public Image in the Digital PR Spectrum

In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, Ph.D, who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…

Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman

If you’re a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast. We started with a passage from Arundhati Roy’s essay, which appeared in the Financial Times and talked about the opportunity to make intentional decisions about what practices to…

3 Ways Digital Proximity Impacts Content, Conversions and Commerce

When I created the Behind the Curtain podcast for the LA Opera, the goal was to sell tickets to younger audiences. And you can’t sell tickets on iTunes. So, if you’re thinking about how to create episodic audio content marketing to leverage via owned media through shared media channels, let’s take a moment to focus…

Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy

This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…

Digital Public Affairs Training at the US Defense Information School

Digital Public Relations Could Solve Industry’s PR Problem

An article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.” (which is also the lead business story at nytimes.com) brings the Armstrong Williams/Ketchum/Dept. of Education scandal to the attention of a mainstream audience. The story ends with the following quote: “It’s an opportunity for people…

Amazon Best Seller

FREE DOWNLOAD

Secrets of Public Relations

See How to Interview PR Firms:

What's a good PR Firm?

What do PR Firms do?

How to manage PR Agencies

FREE DOWNLOAD

Startup Guide to PR

Confessions of an Agency Insider:

How firms get news coverage

Negotiating PR agency contracts

Finding PR agencies for startups

FREE DOWNLOAD

Climate Action PR

"A great playbook for public affairs professionals when it comes to the art and science of climate communication. I urge you to read it!"

- Michael E. Mann, Distinguished Professor of Atmospheric Science at Penn State

FREE DOWNLOAD

Digital Performance PR Services

Digital performance PR services are designed to help ecommerce clients manage the risks associated with digital public relations services. Clients agree to a preset list of approved publications but are only charged for feature placements in those outlets.