Ecommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric Best
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In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive.
He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps.
In this interview, he talks to us about why some website marketing companies outperform, how he approaches ecommerce marketing and how Google’s plans to eliminate cookies will change website marketing strategy.
- How small business is adapting to direct to consumer ecommerce marketing
- What small business marketers are doing right, and what they’re doing wrong
- Optimizing for Customer Lifetime Value
- 2 common failure points when it comes to measuring and optimizing ecommerce marketing campaigns
- Measuring omni channel customer journeys that take place on multiple websites and devices
- Impact of consumer privacy laws like CCPA and GDPR on digital analytics
- Google’s planned elimination of cookie support, after this. Stay with us.
- How Google’s planned elimination of third-party cookie support will change digital marketing
- Likelihood of Section 230 reform and holding social networks accountable for engagement-based amplification
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