Digital Marketing Advice from Dan Zarella on When to Share on Facebook and X

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When’s the best time to Facebook?  When’s the best time to tweet? If you’re a digital marketing agency pro, you’ve probably wondered about it more than once. Until now, very little research has been conducted to answer that question.

In this podcast on the Science of Timing Facebook status update tweets, social media scientist Dan Zarrella discusses his research on the best times to Facebook and tweet, using two years of quantitative research as a guide.

Dan, the author of The Social Media Marketing Book, studies social media behavior from a data-backed position, enabling him to teach marketers scientifically grounded best practices.   Dan’s research covers when to tweet, when to Facebook, when to email, and when to blog.

This podcast covers when to Tweet and when to blog.

Initially, we had planned a second episode on when to email and when to blog, but the interview quality was inaudible. Unfortunately, despite a few too many attempts, we could not get Dan to agree to rerecord part two.  

I believe the audio problem stemmed from the recording via Skype Out to a VoIP landline in a room with extensive background noise. 

The resulting audio was thin, with the level going in and out, so if you’re a podcaster, one more thing to consider when recording interviews over the phone. 

Avoid VoIP landlines. Cell phones are better. 

Even after significant filtering attempts, part two of this podcast was unusable.  

This episode was recorded under the same circumstances and the audio — which was filtered as well —  is less than stellar. Still, the information is valuable, and I hope you enjoy it.

Discussion Topics:

• The Unicorns and Rainbow’s Myth.
• Best time of day and day of the week to tweet for retweets and click-throughs
• Whether or users with @replies get more retweets and click-throughs
• Optimal number of tweets per day
• How many self-promotional vs. selfless tweets per day is the right mix
• Dan’s tool for when you get the most retweets
• How many Facebook status updates per day is too many
• When Facebook status updates are most likely to get “liked”
• What days of the week and what time of day are the best times to Facebook
• Do Facebook status updates with links, photos, and videos increase engagement?

Photo by Malvestida Magazine on Unsplash