Solution-Based Selling – Sales & Marketing Alignment Series – Part 3
In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling.
Most lost sales don’t go to the competitors, they go to no sale at all. That means the buyer was not able to effectively make a decision.
“They’ve already researched benefits and features by the time they’ve come to you. What they’re really asking is, “help me make a decision on how to move forward.” Don’t explain how your product gets them there, co-create a solution. Show the extreme value you’ll add and they’ll reward you with their business.”Jeff Davis
Jeff is a self-proclaimed “marketer with a soul of a sales guy” and has a lot to share with B2B organizations when it comes to transforming your sales and marketing teams from two arms of the same company into one revenue-generating machine.
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