Solution-Based Selling – Sales & Marketing Alignment Series – Part 3

sales and marketing alignment series - part 3 with Jeff Davis

In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling.

In part 1 we covered aligning goals. In part 2 we talked about a framework for approaching alignment. In this final episode, we discuss solution-based selling.

Most lost sales don’t go to the competitors, they go to no sale at all. That means the buyer was not able to effectively make a decision.

Jeff Davis, author of Create Togetherness shares actionable steps sales teams can take to help buyers make those purchasing decisions, moving from a scripted sales pitch to a strategic partner.

“They’ve already researched benefits and features by the time they’ve come to you. What they’re really asking is, “help me make a decision on how to move forward.” Don’t explain how your product gets them there, co-create a solution. Show the extreme value you’ll add and they’ll reward you with their business.”

Jeff Davis

Make sure you listen to each episode in this 3-part series on the B2B Lead Gen Podcast, because we really delve into sales and marketing alignment

Jeff is a self-proclaimed “marketer with a soul of a sales guy” and has a lot to share with B2B organizations when it comes to transforming your sales and marketing teams from two arms of the same company into one revenue-generating machine.

And don’t forget to subscribe for more actionable tips like these from the best marketers in the B2B world.

Want better digital marketing?

 

White Papers

Podcasts

Subscribe to my Blog

  • Hidden
    Blog Post Page Subscriber
  • This field is for validation purposes and should be left unchanged.
email sign up widget image

Publications