PRSA CEO and Chair-Elect Gerard Corbett

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra and the fallout from the Motrin Mom’s incident.

Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.

His background spans High Tech Companies – Aerospace, Consumer Electronics, Computers, Storage, and Semiconductors – to Industrial Conglomerates, Natural Resources, Transportation and Heavy Equipment.

Gerry Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA.

He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.

Gerry’s background spans High Tech Companies – Aerospace, Consumer Electronics, Computers, Storage, and Semiconductors – to Industrial Conglomerates, Natural Resources, Transportation and Heavy Equipment.

This interview was recorded the 2011 PRSA International Conference in Orlando.