Online Influencers Drive Owned and Shared Media Marketing at Marine Week

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

As part of on owned and shared media marketing initiative I conducted for the United States Marine Corps, I packed an Osprey V-22 full of online influencers for a lap around Boston Harbor.

We flew out of Hanscom Air Force Base today with David Meerman Scott, C.C. Chapman, Steve Garfield, Todd Van Hoosear and Doug Haslam during Marine Week Boston, an annual recruitment event.

I also led online video for public affairs workshops for the Marines as part of to extend the reach of their Educator’s Workshop.

In order to teach their public affairs command how to shoot and edit online video for public affairs, I created a video about what it’s like when you arrive at the recruit depot and see the yellow footsteps as well as the culminating exercise known as The Crucible.