MSL Group PR Firm CEO Mark Hass on Public Relations and Social Media Marketing in the Boardroom

Podcast: Play in new window | Download (Duration: 24:26 — 28.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | RSS

Global PR Firm MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms, and what it takes to be a managing director of a global public relations agency.

Hass leads the international public relations agency MSL Worldwide and is a strategic counselor to the firm’s largest clients, including General Motors, Philips, and Procter &Gamble.

As CEO of Hass Associates, Michigan’s largest PR firm, he was senior counsel to GM and a pivotal consultant to Chrysler.

PR Firm CEO Mark Hass Interview Highlights

3:46 – Hass on how social media changed advertising, press releases, and the public relations industry.

5:50 – Hass discusses content marketing and social media in the boardroom.

8:41 – The relationship between stock price and public relations strategy.

9:13 – Hass on Google’s big secret.

11:07 – Hass on the future of media relations as a public relations firm revenue driver.

12:42 – Hass on reinventing the business of consumer research and public relations consulting.

14:09 – Hass on promoting the economic future for MS&L.

17:07 – Hass on Fortune 500s and emerging PR markets.

18:51 – Hass on expanding his PR Firm’s reach into developing markets like China and India.

22:38 – Hass advises PR job candidates on what PR and digital marketing skills he looks for in new hires.

24:26 – End

Photo by Benjamin Child on Unsplash