Online PR Lessons on Linking from Steve Rubel

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

Over the next few days I will be posting some of the lessons I learned from the panelists and attendees at the Bulldog Reporter PR Technology Conference in New York yesterday.

Here’s lesson number one, which came from Steve Rubel…I’m paraphrasing….

Marketing and PR people are always so worried about sending people away from their sites. They work so hard to get people to go to their sites and once they’ve got them they try to trap them. But that’s the wrong idea. Send people away. You want people to view your blog as a resource. Send them away to interesting places and they’ll keep coming back. Google built their business by sending people away.