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Secrets of Successful Digital Marketing [Keynote Speech]
This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association. Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online…
How To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing consultants has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be working at a website marketing company. Because the demand exceeds the supply.…
Automation and Outsourcing Trip Switch Op-Ed [PODCAST]
Automation and outsourcing drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…
How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork.…
Digital Marketing Reporting: Harvard Business Analytics Program with Shonali Burke
Digital Marketing Reporting with Harvard Business Analytics Program Graduate Shonali Burke, an accomplished digital public relations, corporate communications, and PR measurement expert. A former digital PR consultant, Shonali Burke completed the Harvard Business Analytics Program and in this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she…
Scaling Content Marketing with Mike Prasad
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers who can help brands scale their content marketing efforts, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club…
Building Profitable Substack Email Newsletters with Isaac Saul
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform…
Editorial Decision Making at Fast Company with Tech Editor Harry McCracken
Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about how he decides what to write about, regulating tech without ruining it, restoring trust in journalism, YouTube’s…
Content Marketing Secrets from Joe Pulizzi
Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the Content Inc podcast and This Old…
Public Relation Agency Publicist David Ratner on Promoting Books for the New York Times Bestseller List
David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of a large book public relations agency, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These days, the majority…
Earned Media Podcast FAQ
Through in-depth interviews with news makers and thought leaders, the Earned Media Podcast explores the business of building visibility and credibility through unpaid digital media channels.
You can listen to the Earned Media Podcast podcast on Apple Podcasts, Spotify, and Google. It's also available on this website.
The podcast is hosted by Eric Schwartzman, a veteran digital marketing consultant focused on building visibility and credibility for clients through organic media channels.
The podcast covers a variety of topics including content marketing, search engine optimization, public relations, email marketing, B2B marketing, social media marketing, influencer marketing, and e-commerce marketing.
The podcast features interviews with digital marketing experts, thought leaders, and entrepreneurs sharing their knowledge, insights, and success stories.
Yes, the podcast is designed to cater to all levels, from beginners to experienced marketers. It provides a wealth of resources and learning opportunities, from actionable tips and best practices to in-depth discussions on complex topics.
Episode summaries and links to more resources are typically published on the podcast's blog. You can also subscribe to the podcast's newsletter for updates.
The "Earned Media Podcast" maintains an irregular publishing schedule. New episodes are released as they are recorded. But topics are evergreen and have extended value.
Yes. However, it's important to note that the podcast focuses on bringing experts and leaders in the field of digital marketing. We got tons of email from people who want to be on the show and cannot accommodate everyone.
Listeners can engage in discussions, share their ideas, and ask questions on the podcast's social media channels. They can also leave reviews on platforms like Apple Podcasts and Spotify.
The podcast respects the confidentiality of its guests and listeners. Any information shared is handled in accordance with our site's privacy policy.
Yes, the podcast often highlights resources such as books, online courses from platforms like Coursera, webinars, and other digital marketing podcasts. These recommendations are meant to help listeners further their knowledge and skills in digital marketing.
Remember, the "Earned Media Podcast" isn't just about listening — it's about taking the insights you gain and putting them into action in your own digital marketing initiatives.
Digital Marketing Best Seller
B2B Content Marketing Book
Strategic Communications Playbook
