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Content Marketing at Scale with Enricko Lukman at ContentGrow
How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entertains, engages and educates your readers. But what if you’re too busy building your company, and you don;t have the budget…
Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White
If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers.…
Scoring Media Coverage in Business Insider with Deputy Editor Jake Swearingen
This a briefing for PR agencies looking to score coverage in Business Insider with Deputy Editor Jake Swearingen, who has also written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, public relations opportunities for media…
Risks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual reality, and…
How To Pitch Story Ideas to Crunchbase News with Christine Hall
Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers, and acquisitions. Crunchbase News publishes financial news stories about startups and companies in the private sector, particularly concerning fund raising and initial public offerings. Their news coverage…
Email Marketing Best Practices from Jay Swedelson
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we spend more time checking email. The result is an email marketing renaissance, says Direct Marketing…
Influencer Marketing and Getting News Coverage in VentureBeat with GamesBeat’s Dean Takahashi
Dean Takahashi, lead writer for GamesBeat at VentureBeat, covers games, hardware, R&D, and other tech. I’ve known him for over a decade, have represented PR clients that he’s written about, and have contributed guest posts under my byline over the years, although that had nothing to do with him. Dean came to Silicon Valley in…
The Unfortunate Truth about Social Media Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were…
Beyond Trending News with Peter Kafka at Recode
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what stories he likes to cover, podcasting, the dangers of just following trending news stories in this exclusive interview about reporting beyond the bubble filter. Peter Kafka is also…
How to Pitch Story Ideas to BBC Tech Correspondent Rory Cellan-Jones
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Rory Cellan-Jones is a prominent British journalist. In this summary of an exclusive podcast interview him…
Earned Media Podcast FAQ
Through in-depth interviews with news makers and thought leaders, the Earned Media Podcast explores the business of building visibility and credibility through unpaid digital media channels.
You can listen to the Earned Media Podcast podcast on Apple Podcasts, Spotify, and Google. It's also available on this website.
The podcast is hosted by Eric Schwartzman, a veteran digital marketing consultant focused on building visibility and credibility for clients through organic media channels.
The podcast covers a variety of topics including content marketing, search engine optimization, public relations, email marketing, B2B marketing, social media marketing, influencer marketing, and e-commerce marketing.
The podcast features interviews with digital marketing experts, thought leaders, and entrepreneurs sharing their knowledge, insights, and success stories.
Yes, the podcast is designed to cater to all levels, from beginners to experienced marketers. It provides a wealth of resources and learning opportunities, from actionable tips and best practices to in-depth discussions on complex topics.
Episode summaries and links to more resources are typically published on the podcast's blog. You can also subscribe to the podcast's newsletter for updates.
The "Earned Media Podcast" maintains an irregular publishing schedule. New episodes are released as they are recorded. But topics are evergreen and have extended value.
Yes. However, it's important to note that the podcast focuses on bringing experts and leaders in the field of digital marketing. We got tons of email from people who want to be on the show and cannot accommodate everyone.
Listeners can engage in discussions, share their ideas, and ask questions on the podcast's social media channels. They can also leave reviews on platforms like Apple Podcasts and Spotify.
The podcast respects the confidentiality of its guests and listeners. Any information shared is handled in accordance with our site's privacy policy.
Yes, the podcast often highlights resources such as books, online courses from platforms like Coursera, webinars, and other digital marketing podcasts. These recommendations are meant to help listeners further their knowledge and skills in digital marketing.
Remember, the "Earned Media Podcast" isn't just about listening — it's about taking the insights you gain and putting them into action in your own digital marketing initiatives.
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