Eric Schwartzman's Blog
Legendary Entertainment PR Man Warren Cowan Shares Public Relations Stories
Just as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A-listers, and the history of the motion picture premiere. After a stint with public relations company Alan Gordon…
Awards PR Campaigns with Hollywood Reporter Editor Anne Thompson
Anne Thompson share how PR firms and in-house public relations staff at motion picture studios structure campaigns to win Oscar nominations, and how social media influences the nominations. In my entertainment PR days, I escorted nominees on many red carpets during awards season. In this interview, the deputy film editor of The Hollywood Reporter, Anne Thompson,…
Award Season Public Relations Strategy with Daily Variety Editor Steven Gaydos
Award season is fun when you’re young and single. Schwartzman & Associates was the PR agency of record for the Pussycat Dolls back in the day, and I had the pleasure of escorting them on many a red carpet. But award campaigning has changed quite a bit since then; my guest Steven Gaydos explains in…
Academy Awards PR Campaigns with Deadline Hollywood Columnist Nikki Finke
This is an exclusive interview with Deadline Hollywood founder Nikki Finke about how PR firms orchestrate their Academy Awards PR campaigns, Harvey Weinstein’s Oscar campaigning strategy, and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources. She used to be known as the “most feared, despised, and…
How to Pitch Story Ideas Billboard Magazine with Antony Bruno
I recorded an exclusive interview with Billboard Editor Antony Bruno about the magazine’s digital transformation, how he fields story ideas from PR firms, and what media outlets influence him. Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games,…
Public Relations vs Social Media: Reputation Management Goals and Challenges
I listened to the podcast of the Third Thursday panel, thanks to public relations executive Shel Holtz, and I must say, regardless of his adversarial posture, I think Stowe Boyd made a good point. The notion of re-engineering the press release as a social media mechanism is in many ways, a sheep in wolf’s clothing.…
Future of Press Releases in Digital Age
I have been asked to moderate a Public Relations Society of America Webinar on The Future of the Press Release. So, I’m reaching out to the Social Media Club and the Society for New Communications Research to weigh in on the issues that matter most to PR firms. Whether or not you’re planning on attending,…
Entertainment PR Legend Julian Myers on Repping Marilyn Monroe
Julian Myers shares entertainment public relations consulting lessons learned, managing client expectations, and how a PR firm pitches story ideas to reporters. The owner of Julian Myers Public Relations, he has worked in public relations for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA Extension and his…
Using a Digital Marketing Agency to Promote a Podcast
This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu, and yours truly discussing best practices for using a digital marketing agency to promote a podcast. It was recorded at a special podcasting panel at the Consumer Electronics Show in Las…
Pioneering a Digital Music Chart for Billboard Magazine
This is a cool interview with a music industry consultant, observer, and journalist Geoff Mayfield, talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. Schwartzman & Associates was PR Agency of record for Gracenote (formerly CDDB). We worked with Billboard…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.