Eric Schwartzman's Blog
Building a Global PR Firm with Weber Shandwick Founder Larry Weber
Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Larry Weber is author of the new book “Marketing the Social Web” and the…
The Digital Transformation of the World Bank with Edith Wilson
In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank. Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and…
Public Affairs in the White House with Public Relations Director Karen Hughes
In this exclusive interview, US President George W. Bush’s director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war, and the challenges of publicizing unpopular US foreign policies abroad. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan. Previously,…
Social Media Monitoring with PR Consultant Kami Huyse
PR Consultant Kami Huyse talks about the value of media monitoring, what goes into launching and maintaining a successful conference blog, and why social media could be a panacea for improving organizational communications. Kami Huyse runs a digital marketing and public relations firm based in San Antonio, Texas, where she is the president of…
Public Relations Impact of Social Media Ethics with Dov Seidman
What is the public relations impact of social media ethics on reputation management? And is how you do business more important than the business you do? This is the topic of this exclusive interview with Dov Seidman. Dov Seidman is the author of the new book “How,” which explains why “how” we do anything means…
Business Case for Podcast Advertising Explored at Podcast Expo
Susan Bratton, CEO of Personal Life Media put together a panel session on the business case for podcasting this morning at the Portable Media and Podcast Expo, Tim Bourquin’s annual confab in Ontario California to introduce her Association for Downloadable Media to the trade. Bratton was on the founding board of the Internet Advertising Bureau and…
Writing Effective Press Releases with Business Reporter Joseph Weber
Business reporter Joseph Weber tells how and why some press releases from PR firms inspire articles and others don’t in this media relations deep dive about the future of print journalism in the network age. Joseph Weber was chief of correspondents for BusinessWeek, based in Chicago. Previously, he was the Chicago bureau manager. Weber joined BusinessWeek…
Digital Marketing Advice to PR Firms from Forbes CEO James Spanfeller
James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of digital marketing. Advice to PR Firm Highlights 05:00 – Spanfeller describes his role at Forbes.com and his history…
Covering the Media Business with New York Times Columnist David Carr
David Carr talks about the rise of blogging, online influencers, and reinventing the newspaper industry. He has been writing about the news media as it intersects with business, culture, and government, for the past 25 years. His column, “The Media Equation,” which appears in the Monday Business section of the New York Times, is a…
Understanding B2B Online Influencers with Paul Gillin
Paul Gillin talks about B2B online influencers. What motivates them, what they value, and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.