Eric Schwartzman's Blog
Pitching Stories to PR Tactics & Strategist Editor-in-Chief John Elsasser
Editor-in-Chief of PR Tactics & Strategist John Elsasser explains the mission of PRSA’s publications, what he covers and how technology has changes his process and focus. John Elsasser is the Editor-in-Chief for PRSA’s award-winning monthly newspaper, PR Tactics. The publication provides PR professionals with practical how-to information that will help improve their job performance and…
New York Times Media Business Columnist David Carr on the Rise of Social Media
This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr. Carr wrote The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also worked as a general assignment reporter in the Culture section…
PR Agency Management Deep Dive with PRSA Fellow Ira Yellen
The challenges of effective, efficient PR agency management PRSA Fellow Ira Yellen. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America…
Basics of Pitching Company News with Veteran Journalist Spencer Ante
BusinessWeek computers department editor Spencer Ante goes On the Record…Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Show notes: 4:54 – Ante details a typical day at the office. 6:17 – Ante on his new book recently…
How to Succeed in Corporate Video
I first met Ron Ploof when I was working with Johnson & Johnson with their new media internal communications strategy. Ron is the new media evangelist at Synopsys, a job title he says he owes to this podcast. Apparently, after playing this episode for his boss, which demonstrated that even bigger companies than his, and…
Josh Bernoff Loves PR People
This was his opening line at this keynote this morning, because we help him get in touch with the people he needs to talk to to get hsi research done. I invited “Groundswell” co-author Josh Bernoff to deliver the opening keynote at the PRSA Digital Impact conference which I am chairing this year and I’m…
Pitching Stories to Opinion Page Journalists
San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut to discuss the personality of their newspaper’s opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. Show notes: 4:03 – Marshman on her…
Social Media Public Relations Training in Singapore
This is an excerpt from a Social Media Training Workshop I led at the Strategic Media Relations Conference & Workshop in Singapore. This particular audio recording is about podcasting. The session was attended by government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. SchI talked about podcasts of Disneyland, Ecast,…
Managing Public Relations at Coca-Cola with Ray Crockett
Join us in this podcast as Ray Crockett, the Director of Communications for Coca-Cola, shares insights into the company’s embrace of social media, the unique challenges corporate communications agencies face, and the secrets to thriving in enterprise public relations. Gain an exclusive look into the evolving landscape of Coca-Cola’s consumer public relations strategies and the…
Forrester Analyst and Groundswell Co-author Josh Bernoff
Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.