Eric Schwartzman's Blog
Public Affairs at the Pentagon with War Court Spokesperson Ann Peru Knabe
Public Affairs at the Pentagon War Court during Khalid Sheikh Mohammed’s 9/11 confession with former Pentagon War Court Spokesperson Ann Peru Knabe. Knabe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin. Wartime Public Affairs Insights 01:21 – Gary Goldhammer asks what kind of food the detainees at…
Public Relations in Mexico with Marco Herrera of the Grupo Public
Public Relations in Mexico involves overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism, and pitching journalists in a corrupt climate. Marco Herrera, president of the Grupo Public PR Firms in Mexico City, explains how public relations agencies operate in Mexico City. Public Relations in Mexico 00:58 – Public relations agencies…
Public Relations for Concerts and Arena Shows with Andy Perez
Live entertainment public relations for concerts and arena shows, the impact of the digital revolution on ticket sales, and tips on beating the scalpers to good seats with Andy Perez, former West Coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross. …
Public Relations Firm Leader Rita Tateel on Celebrity Endorsements
How PR firms book celebrities for special event appearances, making a paid celebrity endorsement authentic, and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source, at the 2009 Public Relations Society of America International Conference. PR Celebrity Endorsement Insights 00:54 – Past projects Schwartzman &…
Public Relations Firm Leader Joe Jaffe Bursts the Twitter Bubble
Why Twitter’s a bubble waiting to burst, inside-out social media marketing and the sweet spot between personal branding and community engagement with Joseph Jaffe, president and chief interrupter at Crayon. This marketing podcast was recorded at the 2009 Public Relations Society of America International Conference. Jaffe recently released his third book, Flip the Funnel, about…
Marketing for Nonprofits with Beth Kanter
This PR podcast interview with Beth Kanter on marketing strategies for nonprofits covers how 501.c.3. organizations are using social media effectively, new market research from PR firm Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits, and much more. Fast Company Magazine named Beth Kanter one of the most influential…
Public Affairs in the Age of Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny
Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna, and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna, discuss handling public affairs on behalf of the US Dept. of State via mainstream news media and social media in Austria. Public Affairs…
Climate Communications: How Global Warming Became Climate Change at the US Dept. of State
U.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media for climate communications, rebuilding bridges with the international climate community, and extending the reach of the UN Climate Change Conference via Facebook, YouTube and Twitter.…
Social Media Marketing Music Recording Artists with Ariel Hyatt
Music Public Relations Firm Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of Music Success in Nine Weeks…
Social Media Ambassador Marketing Programs with U.S. Army Lt. Col. Gerald Ostlund
Social media ambassadors program in the U.S. Army Reserve with Social Media Chief Lieutenant Colonel Gerald Ostlund. In this exclusive interview, Ostlund outlines how the US Army empowers service members to act as social media ambassadors, the use of social media for crisis management during the Fort Hood attacks, and what U.S. citizens can do…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.