Eric Schwartzman's Blog
Social Media Policy Tip: Encourage Employee Advocacy
This social media policy tip says when you’re developing a social media guidelines, it’s a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement. Consider this in tandem with lost productivity concerns and security risks. A lawsuit filed by PhoneDog.com against Noah Kravitz for “misappropriation…
PRSA CEO and Chair-Elect Gerard Corbett
Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management,…
Why Employers Block Access to Social Media
Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan, senior public relations specialist at WebSense, who discusses how some companies install a social media blocker on their employees’ computers, web security, email security, and…
New Karl Lagerfeld Couture Brand is Online Only
Fashion designer Karl Lagerfeld (@Karl_Lagerfeld) will offer a new couture brand “Karl” direct to consumers via the web, and has put up a sign-up page with details here. The new line will be available through Net-a-Porter as soon as Jan. 25th, it was annouced today at Le Web 2011 in Paris, says Lagerfeld, a self-professed…
HOW TO: Find Online Influencers
One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was…
My Digital Marketing Keynote at Social Media Week in Beverly Hills
This is a recording of the closing digital marketing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions. Social Media Week Keynote Topics:
Le Web Conference Preview
Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect…
Shira Lazar’s Online Media Empire
Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her…
Social Tips and Netiquette Rules with Philip Galanes
If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. …
Social Media Training in Chicago Gets Thumbs Up
I conducted a Social Media Training in Chicago yesterday as part of my Hands On Training tour with Social Media Today to teach marketers the latest social media tools and tips. I had senior executives and C suiters from the corporate sector, nonprofits, B2Bs and agency principals attending. Here’s a picture of me with…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.