B2B Led Gen Podcast


B2B Lead Gen Podcast

The B2B marketing podcast. Subscribe for insights from industry leaders about what works and what doesn’t when it comes to generating new business opportunities online. By Eric Schwartzman



Powering Modern SEO with Social Media Data

By Eric Schwartzman | February 25, 2021

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…

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Cybersecurity Risks of Digital Marketing

By Eric Schwartzman | February 18, 2021

What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from a…

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How Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs

By Eric Schwartzman | February 10, 2021

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.  He started his company in 2013, but it took three before his traffic started to…

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2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery

By Eric Schwartzman | February 2, 2021

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Trust Barometer.  We are living through a raging infodemic and a pandemic at the same time. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in…

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Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo

By Eric Schwartzman | January 26, 2021

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and…

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5 Content Marketing Tips from CMI’s Robert Rose

By Eric Schwartzman | December 22, 2020

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,…

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Data-Driven Decision Making with Klue CEO Jason Smith

By Eric Schwartzman | December 15, 2020

Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…

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How To Optimize Your Site for Voice Search

By Eric Schwartzman | December 11, 2020

SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. Semrush, a popular service SEO consultants use for keyword research and…

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How To Automate Social Media Marketing with AI

By Eric Schwartzman | December 4, 2020

The way things are headed, social media marketing courses could soon be a thing of the past.  A new social media sharing platform called Lately uses artificial intelligence to generate and optimize social media posts automatically. I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s doing wonders for content…

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Funding Data-Driven Startups

By Eric Schwartzman | November 23, 2020

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair…

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