B2B Led Gen Podcast


B2B Lead Gen Podcast

The B2B marketing podcast. Subscribe for insights from industry leaders about what works and what doesn’t when it comes to generating new business opportunities online. By Eric Schwartzman


   

5 Content Marketing Tips from CMI’s Robert Rose

By Eric Schwartzman | December 22, 2020

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,…

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Data-Driven Decision Making with Klue CEO Jason Smith

By Eric Schwartzman | December 15, 2020

Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…

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How To Optimize Your Site for Voice Search

By Eric Schwartzman | December 11, 2020

SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. SEMrush, a popular service SEO consultants use for keyword research and…

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How To Automate Social Media Marketing with AI

By Eric Schwartzman | December 4, 2020

The way things are headed, social media marketing courses could soon be a thing of the past.  A new social media sharing platform called Lately uses artificial intelligence to generate and optimize social media posts automatically. I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s doing wonders for content…

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Funding Data-Driven Startups

By Eric Schwartzman | November 23, 2020

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair…

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What is B2B Content Marketing?

By Eric Schwartzman | November 18, 2020

How to Create, Earn, Share and Spread your Brand Messaging B2B content marketing is the cornerstone of a brand’s online presence. More than just being a vehicle for sharing your brand’s messaging, though, content marketing can be — and is — an effective way to meet your organization’s bottom-line goals. With great content, you can…

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Enterprise vs Product-Led Marketing

By Eric Schwartzman | November 17, 2020
image by: https://www.productled.org/foundations/what-is-product-led-growth

If you are a marketer at a product-led growth business, you need to know product-led marketing. In the SaaS industry, there are two popular models: enterprise-level price points with a sales-led approach to marketing and… a product-led growth approach.  Enterprise doesn’t need as much volume, but you need to account for a long sales cycle…

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How This Cofounder Started An Online Marketplace and Raised Over $25M in Funding

By Eric Schwartzman | November 12, 2020

Building a successful startup from the ground up will always involve some level of creative problem-solving and business savvy. But knowing how to build a startup that’s also an online marketplace comes with its own set of unique challenges. When I asked how he engineered an online marketplace that fulfilled both supply and demand needs…

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Solution-Based Selling – Sales & Marketing Alignment Series – Part 3

By Eric Schwartzman | November 6, 2020
sales and marketing alignment series - part 3 with Jeff Davis

In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling. In part 1 we covered aligning goals. In part 2 we talked about a framework for approaching alignment. In this final episode, we discuss solution-based selling. Most lost sales don’t go to the competitors, they go to no…

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The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2

By Eric Schwartzman | October 29, 2020
sales and marketing alignment series with Jeff Davis - Part 2

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness  acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.  Hidden Marketing – There may be a sales…

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