B2B Led Gen Podcast

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…

What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from a…

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.  He started his company in 2013, but it took three before his traffic started to…

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Trust Barometer.  We are living through a raging infodemic and a pandemic at the same time. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in…

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and…

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,…

Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…

SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. Semrush, a popular service SEO consultants use for keyword research and…

The way things are headed, social media marketing courses could soon be a thing of the past.  A new social media sharing platform called Lately uses artificial intelligence to generate and optimize social media posts automatically. I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s doing wonders for content…

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. COVID accelerated digital transformation, and that’s not necessarily a bad thing. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair…