B2B Led Gen Podcast

B2B Lead Gen Podcast

The podcast about using B2B lead gen tools, tech and strategies to generate, qualify & convert leads to revenue.

By Eric Schwartzman


What You Need to Know About Data Privacy Laws, GDPR & CCPA Compliance Requirements

By Eric Schwartzman | August 6, 2020

If you’re marketing to a variety of online audiences, you’ve probably heard the term GDPR by now. But what is GDPR?  What’s CCPA?  And how do they impact you and your digital marketing team? Digital compliance is something that often gets overlooked. But it shouldn’t. Fines and penalties, while rare, could put you out of…

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How to Improve the Customer Experience: CX Tips from Amazon’s Darren Krape

By Eric Schwartzman | July 30, 2020

Are you losing potential customers because of bad user experience? You can have the greatest product ever, but if the user experience is poor, you’ll lose out on sales.  To help you know how to improve the customer experience on your site, I interviewed an expert on the matter, Darren Krape, Senior UX Designer at…

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How to Generate Leads in B2B Marketing with Cision’s David Cardiel

By Eric Schwartzman | July 23, 2020
B2B Lead Generation

B2B lead generation can feel like a difficult code to unlock.  Fortunately, you’re about to get some ideas on how to generate qualified leads with your content marketing efforts. Here are just a few of the insights I got about B2B growth marketing during a recent chat with David Cardiel, Head of Growth at Cision.…

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5 Content Marketing Tips from CMI’s Robert Rose

By Eric Schwartzman | July 17, 2020

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,…

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11 Easy Growth Marketing Hacks from Neil Patel

By Eric Schwartzman | May 28, 2020
Growth Marketing

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based growth marketing consultant, and I had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me step-by-step through what it takes to be a growth…

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B2B Lead Generation, Growth Hacking and Demand Generation Secrets

By Eric Schwartzman | May 19, 2020

Search engine optimization is just one part of B2B lead generation. Equally important are content marketing, social media, email marketing, a/b testing and conversion optimization.  In this episode, we go deep with demand gen maverick Gaetano DeNardi (@gaetano_nyc) about how to assess an existing site, increase its organic traffic through SEO, grow your email list…

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B2B Content Marketing Strategy Briefing from SEMrush

By Eric Schwartzman | May 1, 2020

B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform that helps with SEO, PPC, content marketing, social media and competitive research. Her goal is to position SEMrush as the best way to automate the optimization-based part of content marketing. Offload the quant work to SEMrush…

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Digital Marketing Strategy in the Age of Pandemics

By Eric Schwartzman | April 23, 2020
Digital marketing strategy in uncertain times

What is digital marketing strategy and how should you pivot as a result of the pandemic?  In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an…

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How To Create a Marketing Persona for the CTO

By Eric Schwartzman | April 16, 2020
digital marketing to the CTO

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…

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When to Ignore the Data and Trust Your Gut

By Eric Schwartzman | April 11, 2020

Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who are ready to buy. The reason it’s not all science is because account sourcing requires finding the middle ground between data and gut instinct. Max has played a key role building demand and nurturing leads…

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