B2B Led Gen Podcast
B2B Lead Gen Podcast
The podcast about using B2B lead gen tools, tech and strategies to generate, qualify & convert leads to revenue.
By Eric Schwartzman
If you’re marketing to a variety of online audiences, you’ve probably heard the term GDPR by now. But what is GDPR? What’s CCPA? And how do they impact you and your digital marketing team? Digital compliance is something that often gets overlooked. But it shouldn’t. Fines and penalties, while rare, could put you out of…
Read More
Are you losing potential customers because of bad user experience? You can have the greatest product ever, but if the user experience is poor, you’ll lose out on sales. To help you know how to improve the customer experience on your site, I interviewed an expert on the matter, Darren Krape, Senior UX Designer at…
Read More
B2B lead generation can feel like a difficult code to unlock. Fortunately, you’re about to get some ideas on how to generate qualified leads with your content marketing efforts. Here are just a few of the insights I got about B2B growth marketing during a recent chat with David Cardiel, Head of Growth at Cision.…
Read More
If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute. Not only is Robert with CMI,…
Read More
If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based growth marketing consultant, and I had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me step-by-step through what it takes to be a growth…
Read More
Search engine optimization is just one part of B2B lead generation. Equally important are content marketing, social media, email marketing, a/b testing and conversion optimization. In this episode, we go deep with demand gen maverick Gaetano DeNardi (@gaetano_nyc) about how to assess an existing site, increase its organic traffic through SEO, grow your email list…
Read More
B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform that helps with SEO, PPC, content marketing, social media and competitive research. Her goal is to position SEMrush as the best way to automate the optimization-based part of content marketing. Offload the quant work to SEMrush…
Read More
What is digital marketing strategy and how should you pivot as a result of the pandemic? In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an…
Read More
If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do. “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…
Read More
Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who are ready to buy. The reason it’s not all science is because account sourcing requires finding the middle ground between data and gut instinct. Max has played a key role building demand and nurturing leads…
Read More