B2B Led Gen Podcast


B2B Lead Gen Podcast

The podcast about how B2B lead gen tools, tech and strategies to generate, qualify & convert leads to revenue.

By Eric Schwartzman


   

11 Easy Growth Marketing Hacks from Neil Patel

By Eric Schwartzman | May 28, 2020
Growth Marketing

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based growth marketing consultant, and I had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me step-by-step through what it takes to be a growth…

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B2B Lead Generation, Growth Hacking and Demand Generation Secrets

By Eric Schwartzman | May 19, 2020

Search engine optimization is just one part of B2B lead generation. Equally important are content marketing, social media, email marketing, a/b testing and conversion optimization.  In this episode, we go deep with demand gen maverick Gaetano DeNardi (@gaetano_nyc) about how to assess an existing site, increase its organic traffic through SEO, grow your email list…

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B2B Content Marketing Strategy Briefing from SEMrush

By Eric Schwartzman | May 1, 2020

B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform that helps with SEO, PPC, content marketing, social media and competitive research. Her goal is to position SEMrush as the best way to automate the optimization-based part of content marketing. Offload the quant work to SEMrush…

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Digital Marketing Strategy in the Age of Pandemics

By Eric Schwartzman | April 23, 2020
Digital marketing strategy in uncertain times

What is digital marketing strategy and how should you pivot as a result of the pandemic?  In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an…

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How To Create a Marketing Persona for the CTO

By Eric Schwartzman | April 16, 2020
digital marketing to the CTO

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…

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When to Ignore the Data and Trust Your Gut

By Eric Schwartzman | April 11, 2020

Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who are ready to buy. The reason it’s not all science is because account sourcing requires finding the middle ground between data and gut instinct. Max has played a key role building demand and nurturing leads…

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SXSW Keynote Booker Shares Selection Criteria

By Eric Schwartzman | March 30, 2020

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B…

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