The B2B Social Media Marketing Show – 6

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The B2B Social Media Marketing Show #6 – LinkedIn launches a news aggregation service, analysts predict B2B marketing spending will rise 6.7%, and a brand’s reaction to a mistaken tweet with guest panelists Jeff Cohen of Social Media B2B and Rick Short of Indium Corp. and its constellation of bloggers.  

B2B Marketing Discussion Items:

• LinkedIn launched a Social Aggregated News Service using its strength to profile its members professionally. Are the opinions of other professionals more valuable than those of your immediate social circle? We don’t think so, but we’re nevertheless impressed with the longtail targeting of LinkedIn Today’s subtopics.
• B2B Marketing Budgets will Increase 6.7% in 2011, according to research by Forrester principal analyst Jeff Ernst. Really? No one on the panel can quite believe this number based on their experience. Rick notes that industry averages are almost meaningless since marketing budgets focus on micro-categories.
• Chrysler fired its social media agency over a misdirected tweet with the “f” word in it by an employee at the carmaker’s agency New Media Strategies. Our panel discusses the company’s reaction and New Media Strategies public affairs person Lyndsey Medsker’s response.