How to Pitch Wired Magazine Editor Jeffrey O’Brien

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR firm pro should know before they send a media pitch to Wired Magazine.

Topics include:

Examples of how the editorial staff decides what to write about
What makes Wired Magazine different from other technology publications
And the PR pitch behind the Legend of the Long Tail, which I pitched to Chris Anderson when I represented Ecast, and is the first company mentioned in his piece.

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