Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy

Podcast: Play in new window | Download (Duration: 18:53 — 21.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | RSS

This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms.

Michael McDougall is a seasoned PR and marketing communications professional with broad-based experience in technology PR (consumer and B2B) and healthcare PR.

He is also an expert digital PR consultant who has worked with some of the world’s top brands.

Insights from Public Relations Leader Michael McDougall

03: 28 – McDougallon his panel presentation at the Public Relations International Conference.

5:17 – McDougall on getting web videos to play worldwide without excessive buffering.

7:07 – McDougall on NBC’s inability to provide online downloadable video content like Saturday Night Live to worldwide viewers.

9:14 – McDougall on reputation management at Kodak before and during the shift to digital cameras.

10:44 – McDougall on the future of Kodak with other players like Sony, Canon, and Nikon.

12:27 – McDougall shares a solutions recall crisis management case study at Bausch & Lomb.

14:11 – McDougall on social media marketing via Facebook, YouTube, and Twitter.

17:58 – McDougall on how he uses social media for B2B public relations.

18:52 – End