Shira Lazar’s Online Media Empire

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

Podcast: Play in new window | Download (Duration: 32:12 — 29.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | RSS

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses:

Hosting live streaming programming for mainstream audiences
Selling online content to advertisers
Working with online influencers
Premium apps
Leo LaPorte
Emotional ties to social media
The future of web search
And the mistake which ended her distribution deal with CBS News

Named one of Fast Company’s Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter”, Shira has been the talent on many live-streams on the web including, The Oscars and The Grammys among many others.