Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman

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If you’re a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast.

We started with a passage from Arundhati Roy’s essay, which appeared in the Financial Times and talked about the opportunity to make intentional decisions about what practices to take with us as we travel through the portal to the new world and which ones to disregard.

Digital Public Relations Consulting Tools

8:23 – We discuss Anna Lebedeva from SEMrush, who shared her expertise in a previous podcast episode about B2B content marketing strategy, offering valuable guidance for digital PR consultants looking to enhance their content marketing efforts.

23:46 – We discuss Serena Ehrlich, a digital PR consultant at BusinessWire, who emphasized the importance of thinking about headlines as URLs in the context of effective digital PR strategies.

24:18 – Practical aspects of SEO, with insights on using the Yoast for WordPress plugin to optimize content, an essential tool for any digital PR consultant seeking to improve their website’s search engine visibility.

25:58 – Sarah Evans, a renowned digital PR consultant, brought up the Ink for All web content optimization tool during last week’s video chat. This tool has become a valuable asset for digital PR consultants seeking to enhance their content optimization processes.

31:48 – Exploring the realm of video content, Lumen5, a video maker tool that transforms words into engaging videos. This tool offers digital PR consultants an innovative way to convey their messages and engage their audience through multimedia content.

36:43 – Persado takes the spotlight, presenting itself as an AI-powered tool designed to generate optimized headlines. Digital PR consultants can leverage this tool to craft attention-grabbing headlines that resonate with their target audience.

43:09 – The podcast also delves into the impact of Google’s new BERT AI algorithm on SEO, providing digital PR consultants with valuable insights into adapting their SEO strategies to stay competitive in the ever-evolving digital landscape.

48:39 – An article I wrote on Muck Rack about SWAK emails (Stuff We All Know), shedding light on a crucial aspect of communication for digital PR consultants.

52:2 – CIPR’s #AIlinPR tool stack is introduced, offering digital PR consultants a comprehensive toolkit for harnessing the power of artificial intelligence in their public relations efforts.

52:23 – The podcast touches on the indispensable role of Evernote. This versatile note-taking tool has become an essential companion for digital PR consultants in managing their tasks and projects efficiently.

Martin shared helpful info about tools and tactics for leveraging tech and AI for digital public relations and content marketing.

In this insightful podcast, a diverse range of topics relevant to digital PR consultants were explored and dissected by a panel of experts. From effective B2B content marketing strategies to the impact of Google’s BERT AI algorithm on SEO, this podcast offered valuable insights and recommendations. The discussion highlighted essential tools and resources, such as the Yoast for WordPress plugin, the Ink for All web content optimization tool, Lumen5 for video creation, and Persado for headline optimization, providing digital PR consultants with practical solutions to enhance their strategies.

Additionally, the podcast touched on the evolving nature of headlines in the digital age and emphasized the critical role of URLs in effective communication. It also sheds light on SWAK emails, a pertinent topic for modern PR practitioners.

Furthermore, incorporating AI into PR efforts through tools like CIPR’s #AIlinPR tool stack showcased the growing importance of technology in the field. Lastly, the discussion recognized Evernote’s indispensable role in streamlining digital PR consultants’ tasks and projects.

Overall, this podcast served as a valuable resource for digital PR consultants, offering them diverse insights, strategies, and tools to thrive in the dynamic landscape of digital public relations.