Basic SEO training is something every public relations specialist needs.
Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content.
Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding profitable keywords.
3:07 – Wright gives tips on how to conduct SEO services with little to no budget.
3:37 – Wright recommends free tools to monitor web traffic for beginners.
4:28 – Wright reveals the most valuable information Google Analytics provides.
5:42 – Wright on the possible vulnerabilities of Google and the new engine Cuil.
16:47 – Wright on the social keywords versus business keywords.
24:44 – Wright’s guidelines for using social media sites for business applications.
25:39 – Wright talks about using keywords in URLs versus using Tinyurls.
34:09 – Wright on the profitability of online content.
35:09 – Wright on Google Connect and how that will affect the future of SEO services.
37:14 – Wright on the affects of Google’s recent release of the social graph API.
41:42 – Wright on the future of local mobile search.
43:27 – Wright on the conversion of social networking and mobile networking for business owners.
44:41 – Wright on social search and algorithmic search.
52:59 – End
Download the Report
State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…
Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest…
Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely…
Most people think social media compliance is just for regulated industries. And it’s true that regulated industries…