How to Pitch USA Today with Elizabeth Weise

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations firm executives:

Why she needs context, brevity and lack of jargon in email pitches
What makes her national daily newspaper different from its competitors
And why stories, not data, are what her readers want most.

This podcast was designed to be useful to biotech and healthcare public relations firms researching best practices for media relations engagement with this journalist and her particular media outlet.

Photo by USA Today.

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