Pitching the San Jose Mercury News with Editor David Satterfield

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about:

What kind of information he expects to find in corporate online news rooms
How the 24 hour news cycle impacts the Merc’s editorial decisions
How the newspapers decides what to run on the front page
How the Internet is challenging the Associated Press
How unprecedented access to information via the Net is changing the news business
The technology inspired factors playing a role in what they decide to write about.
Media pitches from PR firms that get considered