Club Promoter Ivan Kane Explains What Makes Cool

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Join us as we delve into a fascinating discussion with Ivan Kane, the renowned nightlife maestro of Hollywood, as identified by The New York Times, centered around the elements that lend an aura of ‘cool’.

The keys to his triumph serve as illuminating knowledge for professionals in public relations firms and marketing agencies, who are entrusted with the task of propelling destinations, products, brands, or services into the spotlight, targeting an elusive, youthful urban demographic.

Hailing from New York, Ivan Kane is the ingenious creator and proprietor of the trio of successful Hollywood clubs: Kane, Deep, and Ivan Kane’s Forty Deuce. The latter has also found a home at the Mandalay Bay Resort and Casino in Las Vegas. Ivan Kane’s Forty Deuce, an intriguing “back-alley” striptease lounge, has managed to breathe new life into the art of burlesque, securing its place on the map once again.

Woven through this story of success are elements like content marketing, brand reputation, media coverage, and influencer marketing. Platforms like Instagram serve as significant components in Ivan Kane’s strategy, further amplifying the reach of his brands and their stories. Indeed, his journey offers compelling insights for any communications agency or PR firm aspiring to resonate with a dynamic, urban audience.

SHOW NOTES

1:25 – Ivan Kane discusses creating a “hip and cool” nightclub.

2:10 – Kane on choosing a name for a venue.

2:55 – Kane discusses the relationship between celebrities and “coolness.”

4:41 – Kane on how the celebrity world hears about his clubs: “It’s word-of-mouth. It’s the oldest form of technology there is.”

5:20 – Kane on the science of making something cool: “I think the science of what defines cool is something that is the antithesis of the word science…”

6:30 – Kane advises communications agencies, technology companies, marketing coaches, and advertising professionals on how to promote their products and services in a way that is cool.

7:24 – Kane talks about what he thinks is cool.

8:36 – Kane talks about how he got involved with the nightlife entertainment industry.

9:13 – Kane discusses the evolution of the Hollywood club industry and his decision to open up his first club in Hollywood in 1997.

11:12 – Kane on how to balance generating sales with maintaining exclusivity and a cool reputation: “…how do you balance that? Well it’s tricky, but you know, that’s what separates the men from the boys I guess.”

13:50 – Kane on using press releases and mass marketing as promotional techniques.

15:22 – Kane talks about his burlesque club and why it appeals to women: “What they [the dancers] do on stage is empowering to women…”

17:40 – Kane talks about his female clients dancing on stage with the professional dancers.

18:24 – Kane on how he came up with the idea of his club Ivan Kane’s Forty Deuce.

20:14 – Kane talks about how nightclubs and bars offer an escape destination for customers during difficult times: “At the end of the day what I do is try to make people smile.”

27:12 – End.

Photo by raymondclarkeimages