How to Pitch Brad Stone at Newsweek

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Brad Stone, who at the time was a technology reporter with Newsweek Magazine where he covered consumer electronics and interactive gaming.

This podcast was recorded to help technology public relations firm professionals improve their media relations practices when pitching news to journalists.

Stone discusses how technology has changed the relationship between PR and the media.
Why phone story pitches are least effective
The difference between interruption vs. on-demand communications
The importance of cultivating online resources