Inside The SAP Global Brand Advocacy Program

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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In this podcast episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall about the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope.

Fair use is essential for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe?

It turns out that many platform providers are designating themselves as judge, jury, and executioner.

If you’ve ever had a video removed from YouTube because it included a clip from a popular song, you’ll be interested in this podcast interview.

Facebook’s plan to host content from major media outlets may bring the issue of content ownership to the fore.

Sprinklr is acquiring Get Satisfaction, demonstrating how vital customer reviews have become to social media listening and promotion.

Get Satisfaction has signed up a blue-chip customer base that uses its embedded review service to gather feedback and drive sales from peer recommendations. Companies that host reviews on their commerce sites generate better feedback than those that don’t.

Special Guest: Sarah Goodall, Head of Social Business, EMEA, SAP

Employee brand advocacy programs are complex enough to implement when your people all speak the same language and live in the same country, but what do you do when your program spans dozens of borders, languages, and cultures?

That’s the task that special guest Sarah Goodall of SAP tackles as Head of Social Business for Europe, the Middle East, and Africa. Sarah’s experience will be of interest to any communications professional who works with a multicultural audience.

You’ll be particularly interested to hear her observations on the characteristics of specific cultures, from the outgoing social networkers in Italy to the intensely private Scandinavians.