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Briefing

Public relations agencies operate in a highly competitive industry. 

In this interview with communications agency Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag a PR agency internship. 

In addition to serving as president of Stan Rosenfield & Associates, a Los Angeles entertainment public relations firm, he teaches Strategies for Representing Talent in Public Relations at UCLA Extension and is a frequent guest lecturer on Entertainment Public Relations at UCLA, USC, and Loyola.

SHOW NOTES:

02:11 — Entertainment public relations agency professionals who represent creative talent need to know these three things to be successful.

04:15 — “A” list talent belongs on the cover of the magazine. “B” list talent gets featured in articles inside the magazine.  If you’re an “A” lister and you go inside the magazine, you’ve done damage to yourself.

04:52 — How social media has changed the entertainment PR business. Some celebrities have millions of followers. 

06:25 — To keep up with where the entertainment PR agency Business is headed, you need to keep up with technology.

07:34 — The importance of understanding mainstream news media and social media.

09:12 — Entertainment PR Agency Internships, and what it takes to snag one.

11:39 — Paying your dues by serving as a PR Agency assistant at an entertainment PR firm and tips for successful interviewing.

13:24 — The famed PR Agency leader Warren Cowan, and what made him such a great entertainment publicist.

17:04 — Pitching the media for celebrity clients, issues oriented PR, reputation management, and introductions on talk shows.

18:58 — PR Agency internships at Stan Rosenfield and how to be considered.

20:24 — Where the PR Agency business is headed.

21:44 — End