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Essential Digital Marketing Skills for Marketers
This episode is for: I go through the 10 digital marketing skills that will be most in-demand and teach you how to explain them to anyone, regardless of tech-savvy they are. If you want to become a digital marketing specialist, you need baseline fluency in the first 4 skills. After that, you can choose any…
B2B Tech PR Briefing with Sam Whitmore
Before the internet, trade media coverage was the primary source of inbound links for B2B technology companies. Now, bloggers, podcasters, influencers, and other B2B content marketers have expanded the chorus of third-party voices. At the same time, the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re…
Influencers Discuss Talkwalker Social Media Trends Report
For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model, co-author…
New Content Marketing Optimization Platform [PODCAST]
If you’re at a content marketing agency in the world of digital marketing, lead generation, or social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO. While there’s no shortage of websites, tools, and courses designed for this…
PR and SEO: Managing Your Reputation on Google with Jason Barnard
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panels, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…
Cause-Related SEO Puts Mission Before Math
There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…
Algorithms, AI, and Accretion- Future of Digital Marketing with Brian Solis
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. Disruptive technology has impacted consumer behavior and revolutionized our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey? And,…
How Clients Can Maximize Your PR Budget
If you’re wondering how to get the most out of PR firm, this post is for you. Whether you’re looking for personal PR, a B2B tech PR, or public relations outreach to promote your ecommerce website, hiring the right public relations practitioners to handle your account is always challenging. Many public relations agencies will say…
What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.
When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…
MIT Physicist Discovers Viral Content Marketing Twist
There are no accidents in life. Everything happens for a reason. Viral content marketing can be explained by the laws of science. But first, we need to look at our culture. When presenting a persuasive argument, Western education stresses a reliance on science, reason, and logic. But it turns out, that’s the wrong formula for…
Earned Media Podcast FAQ
Through in-depth interviews with news makers and thought leaders, the Earned Media Podcast explores the business of building visibility and credibility through unpaid digital media channels.
You can listen to the Earned Media Podcast podcast on Apple Podcasts, Spotify, and Google. It's also available on this website.
The podcast is hosted by Eric Schwartzman, a veteran digital marketing consultant focused on building visibility and credibility for clients through organic media channels.
The podcast covers a variety of topics including content marketing, search engine optimization, public relations, email marketing, B2B marketing, social media marketing, influencer marketing, and e-commerce marketing.
The podcast features interviews with digital marketing experts, thought leaders, and entrepreneurs sharing their knowledge, insights, and success stories.
Yes, the podcast is designed to cater to all levels, from beginners to experienced marketers. It provides a wealth of resources and learning opportunities, from actionable tips and best practices to in-depth discussions on complex topics.
Episode summaries and links to more resources are typically published on the podcast's blog. You can also subscribe to the podcast's newsletter for updates.
The "Earned Media Podcast" maintains an irregular publishing schedule. New episodes are released as they are recorded. But topics are evergreen and have extended value.
Yes. However, it's important to note that the podcast focuses on bringing experts and leaders in the field of digital marketing. We got tons of email from people who want to be on the show and cannot accommodate everyone.
Listeners can engage in discussions, share their ideas, and ask questions on the podcast's social media channels. They can also leave reviews on platforms like Apple Podcasts and Spotify.
The podcast respects the confidentiality of its guests and listeners. Any information shared is handled in accordance with our site's privacy policy.
Yes, the podcast often highlights resources such as books, online courses from platforms like Coursera, webinars, and other digital marketing podcasts. These recommendations are meant to help listeners further their knowledge and skills in digital marketing.
Remember, the "Earned Media Podcast" isn't just about listening — it's about taking the insights you gain and putting them into action in your own digital marketing initiatives.
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