Eric Schwartzman's Blog
Pitching Business News Reporters with Heather Green
I had a conversation with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got into covering technology, BusinessWeek’s personality, and much more. She also talks about her journalism career, how she prefers to work with public relations firms, where technology is taking us, and much more. SHOW NOTES 03: 18: Eric…
How Long Should a Podcast Be?
EContent Magazine has a feature story about how companies are using podcasting to communicate with their key publics, which anyone who reads this blog knows I am firmly behind. But the article (which I am quoted in) takes a position on finding the right length of a podcast that is contrary to mine. Like Neville…
Up Close with PR Blogger Steve Rubel
This is an early discussion with Steve Rubel, a blogging pioneer at a midsize Public Relations Agency, and social media management, social media monitoring, SEO and more. SHOW NOTES 04:45 Steve Rubel talks about how he first heard about blogging. 05:49 Marketing blogs start to take off. 08:17 Rubel talks about experimenting with Typepad, launching…
Online PR Lessons on Linking from Steve Rubel
Over the next few days I will be posting some of the lessons I learned from the panelists and attendees at the Bulldog Reporter PR Technology Conference in New York yesterday. Here’s lesson number one, which came from Steve Rubel…I’m paraphrasing…. Marketing and PR people are always so worried about sending people away from their…
How to Pitch Leo Laporte of TWiT
This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about: Photo by Christopher Michel
How to Pitch John Markoff at the New York Times
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy
How to Pitch Richard Johnson at the New York Post’s Page Six
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference, which draws public relations firm agency professionals nationwide, and features Richard Johnson, editor of the New York Post’s Page Six, the most influential gossip page in the country who talks about How he…
How PR Sparked the Long Tail
Keith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then CEO of Ecast, told Wired that 99% of the top 10,000 tracks on Ecast jukeboxes are played at least once a month. And since storage costs are negligible, the company earns its revenue as much…
USTA Manages Reputation with New Coat of Paint
On television, conflict equals ratings. One of the most exciting moments at last year’s US Open was created by a terrible line call in a match between Capriati and S. Williams. Williams was robbed. But there was nothing she could do since the USTA does not allow for challenges, something some of the television announcers,…
Social Media Aggravates Credibility at New York Times
Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need a crisis to get acknowledge what’s being said in social networks? Why wait until things get so bad you have to call in a crisis communications team, when a little empathy would have sufficed? As…
Content Marketing, SEO, and Digital PR Podcasts
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The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.