Eric Schwartzman's Blog
Profit From Inefficiency and Die Says Esther Dyson on Charlie Rose
On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture capitalist John Doerr of Kleiner Perkins Caufield & Buyers and Esther Dyson, in response to a question from Charlie about who the losers will be as a result of technological innovation came this peril of…
Google Keynote Feed Interrupted By Proprietary Content
(LAS VEGAS) Google co-founder Larry Page used a good part of his keynote to argue for the standardization of power adapters, audio and video and formats to support interoperability in the consumer electronics industry. Accordingly to Larry, who could have devoted the entire 60 minutes to shilling his stock, this will lead to greater development…
Dawn of Podcasting with Doug Kaye
Doug Kaye talks about his keynote at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals; impact on traditional media; Chris Matthews podcasting “Hard Ball”, bloggers; laying off people at New York Times and introduces blogs to the paper. IT Conversations infrastructure: network of multiple series,…
Origins of Podcasting at the San Francisco Chronicle Podcast with Editor Marcus Chan
In a rare podcast interview hosted by Eric Schwartzman, San Francisco Chronicle Podcast Editor Marcus Chan provides valuable insights into the history of podcasting at this esteemed newspaper. The exclusive interview unveils the journey of San Francisco Chronicle Podcasts, their diverse content categories, audience reception, the pursuit of monetization, and their role in shaping the…
California Copyright Commission Panel
This is an audio transcript of a panel on podcasting host by teh California Copyright Commission featuring: Antony Bruno of Billboard Magazine Bob Lefsetz of the Lefsetz Letter Attorney Kevin Koloff Attorney Josh Wattles 7:34 All about Podcasts: PodcastAlley.com; Podcast Expo; The CCC Board of Directors member Kevin Koloff is moderator for discussion; introduces Antony…
Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers
This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA. SHOW NOTES 00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to…
Live from the Portable Media Expo and Podcasting Conference
Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres Jefes, Robbie Trechany and Paul Figgiani of The Point Podcast live from the trade show floor share their impression of the first U.S.-based conference dedicated solely to…
Up Close with David Pogue of New York Times
00:32: Eric Schwartzman intros NY Times technology columnist David Pogue plays a snippet of David’s thoughts about the amazing benefits of the podcast; Eric explains “On the Record…Online,” talks about his PR firm, what he does, and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology, starting…
DOs and DON’TS of Podcasting
DO: DON’T:
Deep Dive with Hollywood Reporter Editor Alex Ben Block
This is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Eric Schwartzman introduces Alex Ben Block, the former editor of the Hollywood Reporter and Television Week, who will be discussing how new technology is changing the broadcasting business as we know it. 00:39 Eric plays a snippet of…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.