Eric Schwartzman's Blog
Digital PR Keynote for the PRSA Independant Practitioners Group
This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…
How to Pitch the Washington Post Editor Chet Rhodes
This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…
Beyond Text: Podcasts and Vidcasts
Here’s my opening remarks from a session on podcasting at the New Communications Forum in Palo Alto: My name is Eric Schwartzman, I am the founder and president of iPressroom, a hosted web-based application for digital PR campaigns, and I have the pleasure of moderating this session Beyond Text: Podcasts and Video Blogging. The introduction…
Public Relations Campaign Analysis with Katie Paine
This is a conversation about public relations campaign measurement with Katie Delahaye Paine, founder of KD Paine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KD Paine & Partners LLC and publisher of The Measurement Standard and The One-Minute…
Media Relations and User Generated Content with J.D. Lasica
This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…
Startups Guide to PR with Francios Gossieaux
This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as…
Media Relations in the Network Age with Dan Gillmor
This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…
Public Relations Podcasters Panel
In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…
Best Company Blogs with Robert Scoble and Shel Israel
This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of…
Social Media Management with Phil Gomes and Steve Rubel
This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.