Eric Schwartzman's Blog
SEO for Everyone with Yoast CEO Marieke van de Rakt
With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…
B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very…
Automation and Outsourcing Trip Switch Op-Ed [PODCAST]
Automation and outsourcing drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…
How To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B…
Pivot Marketing Agency 4-Step Transformation Framework
Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic needs must be satisfied before psychological needs, and psychological needs must be satisfied before self-fulfillment can be achieved. There is a logical order to digital marketing as well. Organizations that implement a digital pivot as…
Ecommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric Best
In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks…
How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork.…
Digital Marketing Reporting: Harvard Business Analytics Program with Shonali Burke
Digital Marketing Reporting with Harvard Business Analytics Program Graduate Shonali Burke, an accomplished digital public relations, corporate communications, and PR measurement expert. A former digital PR consultant, Shonali Burke completed the Harvard Business Analytics Program and in this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she…
Commonly Overlooked Conversion Rate Optimization Tips from Eric Schwartzman
I was recently contacted by a small business owner who was deplatformed by Facebook. They shut down his company’s Facebook page and he wanted to know if I could help him restore it. Facebook has less than 60K employees and close to 3 billion users. Good luck getting their attention unless you’re spending big bucks…
The Role of Content Marketing in a Digital Pivot
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19 infections down and US residents half vaccinated, small business reopenings spiked in Q1, according to the 2021 Yelp Economic Average Report. But is this a return to business as usual? Or should small businesses be…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.