Eric Schwartzman's Blog
Designing Effective Online Newsrooms: Making Ease-of-Use a Strategic Plan
As I tweeted on #journchat, online newsrooms are the heart of effective online organizational communications. Twitter and Facebook are your embassies, but your online newsroom is your homeland, where awareness is converted to measurable advertiser impressions, user registrations, lead generation, and ecommerce transactions with the least amount of friction. But before you get mired in…
Digital Marketing Mash Up Podcast with Christopher Penn and John Wall
Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job…
Homeland-Embassy Marketing Strategy: Website Marketing vs. Social Media Marketing
When you implement a homeland-embassy digital marketing strategy, your website is the homeland, and your social media accounts are your embassies. Your social media presence extends your reach and builds influence. But there’s no where like your own website to convert awareness into measurable transactions through content creative. The website is the single, most credible…
Digital Marketing Training Courses at Media Bistro
Digital marketing training programs aren’t all Media Bistro offers. Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Media Bistro Digital Marketing Training Program 1:23 –…
Online Newsroom Design Best Practices
It’s time to streamline your online newsroom, according to Former CBS News correspondent David Henderson. But exactly who should you be streamlining it for? Who’s your target audience? The news media? Or everyone? Above is the online newsroom for UCLA, which my company iPressroom built and hosts. To keep it up to date, a staff…
PR Agency Hiring Best Practices with Jon Greer
PR Agencies have different strengths and weaknesses. Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack interviewed at the Public Relations Society of America International Convention in Detroit. Jon Greer is a senior communications strategist with over 20-years in media and communications, including over 20 years as a public relations consultant.…
Free Media Training for Corporate Spokespeople
Media training can help you interview better when you talk to reporters, journalists and online influencers. This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Commcore provides executives and spokespeople in corporations, associations and…
Tech Startup Marketing with Loic LeMeur
Entrepreneur Loic LeMeur talks about how he mobilized the web to support Sarkozy’s election campaign, how digital marketing has changed public relations for tech startups, the impact of increased transparency on personal privacy, and how he hires tech PR agencies. Tech Startup Marketing Highlights 2:36 – Loic LeMeur talks about how he became one of…
Public Relations Crisis Communications Workflows with Gerald Baron
In this exclusive interview on crisis management, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, software public relations firms rely on, and the insatiable quest for speed in the media relations business. PIER Systems is an on-demand information management software. PIER Systems differentiates its software by tailoring its offering…
Edelman EVP, Media Insights and Strategy Steve Rubel on the State of News Media Relations
In this exclusive episode, Edelman Media Chief Steve Rubel delivers a gripping keynote about the state of news media relations and what it means for PR firms. Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel on the…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.