Eric Schwartzman's Blog
Content Marketing via Video On-Demand with Dina Kaplan
This podcast is a content marketing with video-on-demand deep dive featuring Dina Kaplan, who covers the growth of online video, measurement challenges, and how much showrunners earn from distributing their online programs on Blip.TV. You will like this podcast if you’re at a content marketing agency gearing up to produce videos for a client. Content…
Social Media Management with CC Chapman
Social media management, search engine optimization, and public relations with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Social Media Management Insights 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook…
Political Public Relations at the DNC with Jason Rosenberg
Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention, discusses his political PR mandate at the Democratic National Convention, setting up the DNC’s online newsroom and establishing the criteria for credentialing online influencers. Political Public Relations Insights 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He…
Advice to PR Job Seekers from Don Spetner at Korn Ferry
Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about getting a job at a public relations firm, social media compliance, the media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Advice to PR Job Seekers 3:49 – PR jobs expert…
Strategies and Tools for Corporate Blogging with John Cass Marketing
This podcast is about corporate blogging best practices and integrated marketing communications with John Cass of John Cass Marketing. We discussed building profitable online communities, understanding the differences between LinkedIn and Facebook for B2B marketing, mapping objectives to social media channels, and more, as explained by John Cass, the author of Strategies and Tools for…
Kevin Roderick of the LA Times on Newspapers in Transition
Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media to reach larger audiences, and how publishers are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two…
Sunday Styles PR Pitching Tips with New York Times Reporter Allen Salkin
New York Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your website more than your Facebook page, and why you need to SEO whatever you’re pitching before you contact him. Sunday Styles PR Pitching Tips 0:49 – Eric Schwartzman discloses his partiality to The New…
Email Marketing Tips from DailyCandy Editor Dany Levy
Email marketing is among the most effective growth marketing and lead generation channels for digital marketing because email is the only channel with a higher adoption rate than search, which is the second most popular online communication channel. As jazzed as we all are about Tik Tok, Instagram, Twitter and Facebook, email and search engines…
Email Marketing Secrets with Daily Candy Editor Dany Levy
Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity. Email Marketing Secrets 2:59 – New media mogul Dany Levy…
Market Research Explains Why We Trust Strangers Online
How to conduct statistically relevant market research with Tom Smith, CEO and founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetration rates, what types of products and services are most talked about online, and why marketing professionals trust the…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.