Eric Schwartzman's Blog
Expert Insights: Developing Key Messages in Political Campaigns – White House Press Secretaries Panel
In this exclusive podcast recording, a distinguished panel featuring four former White House Press Secretaries share invaluable insights with public relations agency professionals on key message development, navigating unforeseen challenges, and maintaining accuracy in political campaigns. The panel discussion, moderated by Dan Schnur, Director of the Institute for Politics at USC, brings together seasoned strategic…
Iraq War Social Media and Operations Security Training [Case Study]
This case study reveals how the US Dept. of Defense integrated social media as an information operations capability without compromising operational security (OPSEC). This conflict continued for at least a decade as an Iraqi insurgency emerged to oppose the occupying forces and the post-invasion Iraqi government, and this article details precisely the role social media…
Past Attendees Discuss my Digital Marketing Seminars
In this episode, two former attendees of Digital Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world. SHOW NOTES: …
Entertainment PR Agency Leader Stan Rosenfield
Briefing Public relations agencies operate in a highly competitive industry. In this interview with communications agency Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag a PR agency internship. In…
Digital Public Affairs at the United States Marine Corps
In a detailed and informative discussion with Gregory Reeder, Director of Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine within the United States Marine Corps, we delve into the multifaceted realm of digital public affairs within the military context. 01:48 – Explore how the US Marine Corps (USMC) is effectively…
How Social Media Killed the Cold Call
Korn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media, and the death of the cold call. This is Spetner’s second appearance on this podcast. Last time, he discussed the public relations job market, the social media communication skills candidates…
Crisis Management in the Wake of Catastrophe: Lessons from the 2010 BP Oil Spill
In the face of a looming crisis, CEOs and business leaders are under immense pressure to safeguard their organizations’ reputations and financial stability. They often turn to crisis management public relations agencies to navigate these treacherous waters for guidance. In this exclusive podcast by Eric Schwartzman, United States Navy Public Affairs Officer Jim Hoeft shares…
Building a Niche B2B Social Network for the Restaurant Trade
FohBoh is a B2B niche social network for restaurant owners and their suppliers. Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of whom are restaurant owners. FohBoh’s core purpose is to help restaurant owners make more money during an economic period that has…
Selling Social Media into the Enterprise
Are you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives? If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. Pete currently CEO of Cintrifuse, a Cincinnati-based venture capital group that creates jobs, brings talent,…
Online Influencers Drive Owned and Shared Media Marketing at Marine Week
As part of on owned and shared media marketing initiative I conducted for the United States Marine Corps, I packed an Osprey V-22 full of online influencers for a lap around Boston Harbor. We flew out of Hanscom Air Force Base today with David Meerman Scott, C.C. Chapman, Steve Garfield, Todd Van Hoosear and Doug…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.