Eric Schwartzman Schwartzman's Digital Marketing Blog

If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy.   Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned…

Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters.  But according to the local newspaper, the attractions aren’t the problem.  The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…

Each December, roughly 2,500 technology executives and digital marketing agencies convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares.   Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be…

The decision by the US Department of Defense to embrace social media marked a significant turning point in its communication strategy. This transformation was underscored by an official social media policy, which explicitly prohibited the blocking of access to social media indefinitely on their nonclassified network. The policy shift reflected a proactive approach to adapting…

Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen offer integrated solutions for listening to online conversations. If you want to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language processing,…