Eric Schwartzman Schwartzman's Digital Marketing Blog

Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters.  But according to the local newspaper, the attractions aren’t the problem.  The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…

Each December, roughly 2,500 technology executives and digital marketing agencies convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares.   Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be…

The decision by the US Department of Defense to embrace social media marked a significant turning point in its communication strategy. This transformation was underscored by an official social media policy, which explicitly prohibited the blocking of access to social media indefinitely on their nonclassified network. The policy shift reflected a proactive approach to adapting…

Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen offer integrated solutions for listening to online conversations. If you want to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language processing,…

QR code marketing, or quick response codes, are huge in Japan. Still, even though they’ve been around for a while in the US, they’re only just beginning to gain adoption among marketers and public relations professionals. QR Codes let you download content with your cell phone camera. Instead of thumb typing on your mobile device,…