Eric Schwartzman's Blog
Mastering the Art of Social Influence Measurement: Insights from Cision
For more than a decade, Cision software has integrated mainstream news media monitoring and research with social media analytics. Since then, Twitter, Facebook, and YouTube presences – along with 100 million blogs, social networking sites, microblogs, online forums, etc. – could be tracked by Cision clients alongside more traditional news media outlets. Each news clip…
Digital Marketing Advice from Dan Zarella on When to Share on Facebook and X
When’s the best time to Facebook? When’s the best time to tweet? If you’re a digital marketing agency pro, you’ve probably wondered about it more than once. Until now, very little research has been conducted to answer that question. In this podcast on the Science of Timing Facebook status update tweets, social media scientist Dan…
B2B Digital Marketing Keynote Highlights
This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City. It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%…
Managing Online Communities with Rachel Happe
Managing online communities isn’t always all it’s cracked up to be. Sometimes, things go a little sideways. That’s just what happened to me. I have always been impressed with Rachel Happe‘s deep subject matter expertise in online community management. She has invested much time and energy thinking about and helping others figure out how…
The B2B Social Media Marketing Show – 9
B2B Social Media Podcast – Our guest panelist is Allan Schoenberg, director of corporate communications who leads B2B marketing at CME Group. 1. Match.com Lawsuit Raises Key Issue: Who’s Responsible for Truth? – Is it your responsibility to share relevant information with your customers, even if you’re not sure it’s accurate? 2. Is Facebook ready…
How Bing is Chipping Away at Google’s Marketshare
Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google. Social search, geolocation and digital…
What Equipment is Needed for a Podcast?
What equipment is needed for a podcast? In B2B marketing, where sales cycles are longer and decisions are made by committee, podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on demand has…
3 Ways to Use Digital Media to Market Travel
Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…
The B2B Social Media Marketing Show – 8
The B2B Social Media Marketing Show #8 – Should B2B companies discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency,…
Mobile App Marketing Strategy with Rich Devine [Part Two]
In the dynamic realm of mobile app marketing, insights and expertise are invaluable assets. Rich Devine, a seasoned professional at ZAAZ, a digital marketing agency renowned for its proficiency in design, optimization, and analytics, delves into the intricacies of mobile app marketing. With a specialization in mobile advertising and app marketing, Rich Devine is well-equipped…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.