Eric Schwartzman's Blog
How to Get Proficient in Digital Marketing
In many ways, digital marketing as a whole, including social media marketing, can be likened to a powerful tool. In unskilled hands, it has the potential to backfire. Frequently, companies assign the responsibility for social media to lower tiers of the organizational hierarchy. With digital illiteracy prevalent in the C-suite and boardroom, we are bound…
B2B Events Mobile Marketing Business Requirements Checklist
The killer app for marketing B2B events is nothing less than a mobile app. Attendees already use mobile apps to network digitally at conferences and trade shows so why not make mobile part of your digital marketing strategy at B2B events and transform your events into connected communities that drive business outcomes? Mobile B2B Event Strategy…
How to Make a Facebook Posts Go Viral
The best shares aren’t random. There is a method behind the madness. Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none? When is the best time to post on social media,…
HOW TO: Sell the ROI of Social Customer Service
Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…
Digital Marketing Reporting with Google Analytics featuring Justin Cutroni – Part 2
Google Analytics is a digital marketing reporting and measurement platform that can show the ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid…
HOW TO: Build a Mobile App
Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch? If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote…
Google Analytics Deep Dive with Justin Cutroni – Part 1
Google Analytics can give you real business insight into the effectiveness of your content creative, if you know what you’re looking for. Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google. Justin prefers the term Digital Intelligence to web analytics, because he believes we need…
Overcoming Digital Illiteracy at Work
Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information. How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous…
Fighting Digital Illiteracy with Social Media Policies at Work
Social media policies at work are a critical component of winning the war against digital illiteracy? But the first step is the toughest one. And it’s also the most important. Provide employees with clear-cut, easy-to-follow guidelines to help them distinguish between conversations that can happen in public, and conversations that need to be kept private.…
Paying Tribute with Responsible Foreign Policy
This coming Monday I’ll be celebrating Memorial Day — which commemorates those who have fallen in military service to the U.S.A. — by getting together with family and taking the day off work. But I’ll also be thinking about those who gave their lives executing US foreign policy decisions that they didn’t make, about the…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.