Eric Schwartzman's Blog
Navigating the Landscape of Big Data: Insights from IBM’s VP of Big Data Inhi Cho Suh
In today’s digital age, data has become the lifeblood of businesses and organizations across the globe. Big Data, in particular, has emerged as a game-changer, holding the potential to revolutionize industries and shape our society’s future. As a digital marketing agency founder, my ability to comprehend the significance of Big Data is crucial. It’s not…
Improve Your Social Media Marketing Results with Content Marketing
In today’s dynamic digital ecosystem, social media is now so essential to driving business growth, it is not uncommon for clients to hire a content marketing agency to manage their social media profiles. Since social media is publif facing, many turn to a public relations agency for this service. Social media marketing is central to…
Top 5 Things NOT to Share on Facebook
Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media. Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage…
Social Media Marketing Training Programs at Intel
What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program. Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly…
Crowdfunding for Startups: Investment Opportunities for Business Ventures
This is an exclusive recording of a discussion with Attorney Daniel Stuart about how the advent of crowdfunding transformed the fundraising landscape for startups. If you are crowdfunding for a startup and want to understand better the challenges associated with direct fundraising from nonaccredited investors, you’ll want to listen to this podcast. For the longest…
Optimize Your Content Marketing with Lee Odden
This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled: Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today’s fast moving search and social Web, content marketing…
State of Sponsored Content with Steve Rubel
This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013. The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best…
Recruitment Marketing: Gerry Crispin of the Best Online Sources for Hiring
Recruitment marketing has undergone a significant transformation in recent years, and one individual who has witnessed this evolution firsthand is Gerry Crispin. With decades of experience in recruiting and career planning, Crispin recognized the potential of the Internet, particularly social media, in revolutionizing the hiring process. In this exclusive interview with Eric Schwartzman, Crispin shares…
Balancing Social Media Policies against Digital Marketing Strategy
Social media policies aren’t typically the first thing that comes to mind when you’re masterminding a social media marketing strategy. But it should be. And here’s why. Without social media policies that encourage employee advocacy, any earned or owned digital marketing strategy is unsustainable. On social networks, reach is a function of engagement. Without engagement,…
Netvibes Set Up Tutorial: Step-by-Step Guide
This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…
Content Marketing, SEO, and Digital PR Podcasts
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The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
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