About Us
Schwartzman & Associates is a boutique SEO consultant, content marketing agency, and digital public relations consultancy. We help clients grow through SEO consulting, e-commerce SEO, Shopify SEO, and B2B content marketing services.
Schwartzman & Associates Marketing Case Studies
Schwartzman & Associates Boost Organic Revenue 3.5x in 10 Months
Outsource to our network of senior-level content marketing, search marketing, email marketing, and technical SEO thought leaders!
Schwartzman & Associates Experience
In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.
Our digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.
We have deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
We are Agile and Adaptable
Our Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
We have led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Schwartzman & Associates Grow Organic Search Revenue 226%
Schwartzman & Associates Past Performance
Our principal consultant ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.
Eric Schwartzman's Marketing Skills
Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.
Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.
San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.
Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.
The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.
In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.
Eric Schwartzman's Marketing Progress Reports
Eric Schwartzman can grow your organic search revenue through content marketing, SEO, and public relations.
Eric Schwartzman's FAQ
Eric Schwartzman advises clients on digital marketing strategy, search engine optimization, public relations, content marketing, and conversion rate optimization.
Eric Schwartzman is a digital marketing consultant specializing in:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
The average rate globally for a digital marketing consultant is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
However, hourly rates can be harsh on clients because the consultant has no incentive to work efficiently.
Eric Schwartzman quotes project and hourly consulting fees based on a detailed scope of work documents.
Eric Schwartzman has led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, Eric Schwartzman has led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, Eric Schwartzman helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
Eric Schwartzman has helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
- Eric Schwartzman was director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Eric Schwartzman managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Eric Schwartzman is the best-selling author of the first book on B2B digital marketing, published by Wiley
- Eric Schwartzman produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Eric Schwartzman spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Eric Schwartzman is a senior emerging media instructor at the Public Relations Society of America
- Eric Schwartzman is a guest lecturer at New York University
- Eric Schwartzman served as VP Marketing at a gaming startup that went public on the NASDAQ
- Eric Schwartzman founded, bootstrapped, and sold a successful SaaS
- Eric Schwartzman produced 20 online digital marketing courses with more than 285,000 enrollees
- Eric Schwartzman led digital revenue operations at a $1B B2B, implementing enterprise software migrations
- Eric Schwartzman served as special climate communications advisor to the US Dept of State
- Eric Schwartzman served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Eric Schwartzman wrote the Digital Media Usage Policies for the Marine Corps and Edison International
Articles on SEO, Content Marketing, and Digital PR
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
ABC News
San Francisco Chronicle
Wine Searcher
Small Business Trends
Fast Company
TechCrunch
Top Rank
Marketing Profs
VentureBeat
MOC
convince & convert
Business Insider
Sales Hacker
Forbes
PR Daily
Spin Sucks
Brian Solis
MarketingLand
Udemy
Muck Rack
Adweek
Blog Posts
Elevating Professional Development: Insights from PRSA CEO Michael Cherenson
I recorded an exclusive podcast interview with Michael Cherenson – incoming CEO of the Public Relations Society of America (PRSA) and an accomplished public relations agency leader – who explores a spectrum of pivotal topics. From the evolution of professional development within public relations agencies to the intricate integration of social media into PR campaigns…
Telecomm Public Relations: Exclusive Interview with Eric Rabe, Chief of Media Relations at Verizon
Verizon [NYSE:VZ] SVP Media Relations Eric Rabe is a senior public relations counselor with deep experience in crisis management, public relations, B2B stakeholder relations, and union-related strategic communications. He discusses how broadband speeds impact Verizon’s corporate reputation, consumer research on free municipal wireless, leading public affairs on net neutrality issues, the use of press releases…
Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy
This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…
How Press Release Newswires Work with Kye Strance
Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about press releases, clearing news over the wire, online communications and PR technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite. Additionally, he heads the company’s media monitoring…
MSL Group PR Firm CEO Mark Hass on Public Relations and Social Media Marketing in the Boardroom
Global PR Firm MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms, and what it takes to be a managing director of a global public relations agency. Hass leads the international public relations agency MSL Worldwide and is a strategic counselor to the firm’s largest clients, including General Motors,…
Mumbai Terrorist Attacks: Social Media Monitoring with Matthew Ingram
What is media monitoring and analysis, and how is it used as an accurate social media monitoring tool during breaking news events? If you’re interested in using social and news media to monitor media, you’ll find this case study about how a reporter used social media to cover the Mumbai terrorists attacks fascinating. In this…
Social Media Management with Blogger Jason Falls
Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies.…
Word of Mouth Marketing with New York Times Director Jeffrey Graham
New York Times Executive Director of Customer Insight Jeffrey Graham talks about word-of-mouth marketing, rumor control, the wisdom of the crowd, and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times, which includes advertising, digital marketing, strategic research, analytics, and email newsletter marketing. Previously he was SVP,…
How to Pitch the Los Angeles Times Editorial Board with Jon Healey
Los Angeles Times Deputy Editorial Page Editor Jon Healey advises public relations specialists on how to propose a meeting with the editorial board at the Los Angeles Times, how digital PR is adapting to opinion journalism and what the future holds for the house that Otis Chandler built. Others from the Los Angeles Times who…
