How to Pitch Leo Laporte of TWiT

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about:

Why he majored in Chinese History
How he selects the topics for TWiT, whether or not podcast listeners are influencers
How podcasting is impacting the rules of media relations engagement
How he thinks public relations professionals should adapt to new communications technologies
The challenge RSS poses to terrestrial broadcasters
The risk on spoilers in an on-demand media consumption world
What he dislikes about some PR firms

Photo by Christopher Michel