Digital Marketing Case Study: How Amazon and Spotify Promote their Brands on Facebook

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This digital marketing case study explains the marketing strategies of Amazon and Spotify on Facebook. It is a recording of a presentation by Facebook partner engineer Simon Cross in Paris at Le Web, where Uber, Waze, and AirBNB were launched.   

These companies use Facebook to address a longstanding problem website marketing companies have had with social media: Most channels provide no demographics on who’s listening. 

Think about it. 

RSS is a great distribution tool.  It’s practical, efficient, and cheap, but you have almost no idea who’s reading your blog or listening to podcasts and not what they think about it. 

These savvy marketers are using Facebook’s Graph API to collect basic demographics on their visitors and request permission for extended demographics in exchange for premium services that improve the functionality of their websites. 

When you are rich, make a market for your product and services.  

This podcast explains why the power of the Facebook platform is not so much Facebook.com but rather the connections, identities, and interests of the network’s users.  

Using Amazon, Spotify, and Qype’s Facebook integration as case studies, the talk suggests the social networking giant is much more than just a dotcom destination. 

It is a non-technical discussion of the Graph API, which can be used to let visitors bring their Facebook friends and interests with them to a website.    It is the second part of a presentation delivered at Le Web in Paris; his PowerPoint deck is available. 

The first part of the talk was given Facebook marketing tips with Social Plug-ins.  

Before Simon, Facebook Account Executive Xavier Leclerc shared Facebook Marketing Ideas for using Facebook Pages and gave Facebook Advertising Tips.  

Photo by Markus Spiske on Unsplash