Overcoming Digital Illiteracy at Work

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information.

How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous critics, or JC Penny and Overstock.com’s decision to employ black hat SEO tactics, resulting in their websites being manually demoted in the search rankings.

Chalk it up to digital illiteracy.

In this episode, PR professionals from Martin Waymire Advocacy Communications in Central Michigan discuss overcoming digital illiteracy in the workplace:

Roger Martin, APR, Partner (@advocateman)
Andrea Ness, Director of graphic and new media services (@andrea_ness)
Rose Tantraphol (“PH” is silent – TAN-tra-pole), Senior account executive (@rose101)

Most people go to a few social media conferences and learn just enough to be dangerous. But the fight against digital illiteracy will not be won through keynotes or panel sessions.

What’s required is practical training and applied knowledge. This episode is about what it takes to build digital illiteracy in your company, with your managers and your clients as well.

Andrea and Rose are both alumni of my Social Media Boot Camp, a workshop that provides hands-on training to transfer applied knowledge for social marketing.

Photo by Carlos Deleon on Unsplash