My Digital Marketing Keynote at Social Media Week in Beverly Hills

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is a recording of the closing digital marketing keynote I delivered at Social Media Week Los Angeles.

I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.

How are B2Bs using social media and content marketing differently from B2Cs?
What are the biggest challenges to successful B2B social media outreach?
Content marketing, community management and social automation: What works best in B2B?
How are organizations calculating a return on investment for B2B social media initiatives?
What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?
What new opportunities does the prevailing social infrastructure make possible?