Eric Schwartzman's Blog
Social Media Monitoring with Rob Key
Rob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence with social media monitoring platforms at the PRSA International Conference in San Diego. …
Public Affairs Strategy of the Obama Campaign: Case Study
Mike Smith (@smittypa), Smith Green PR, talks about his work on the Obama Campaign and the months leading up to US presidential election at PRSA international Conference in San Diego. 01:01 — How citizen journalism and viral communications worked to advance the Obama Campaign. A discussion of the boot camps which were held by the…
Building a Social Media Policy with Rich Teplitsky
Rich Teplitsky, Director of Public Relations for KGB Texas in San Antonio, discusses social media communications policies and governance inside organizations at the Public Relations Society of America (PRSA) International Conference in San Diego. Teplitsky is chair-elect of the PRSA Technology Section and has served in senior roles at Alcatel-Lucent and Monster.com 01:14 — Social media…
Public Affairs Strategy of Embedding Journalists in the Iraq War
This is an exclusive interview about public affairs strategy with 27-year retired United States Navy Rear Admiral TL McCreary, the former spokesperson for the Chairman of the Joint Chiefs of Staff, and a former public officer in service to Army Gen. Hugh Shelton, Gen. Dick Myers and the former Counter-terrorism Counsel and president of Military.com…
Public Relations Crisis Management Case Study: Inside the WaMu Meltdown
Handling PR crisis management for one of the biggest bank failures in US history with Former Washington Mutual Vice President of Internal Communications Karen Horn at the Public Relations Society of America’s International Conference in San Diego. Prior to her position at WaMu, she was the senior director of employee commitment at Cisco. Crisis Communications…
Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy
Aligning PR agency strategy with boardroom objectives, unique risks around promoting public companies, and engaging in controversial conversations with Gary Goldhammer, vice president at Digital PR firm Edelman Digital, at the Public Relations Society of America International Conference in San Diego. Gary has been blogging for five years about the convergence of journalism, reputation,…
Public Relations Society of America with President and CEO Michael Cherenson
Public Relations Society of America CEO Michael Cherenson on the results of the General Assembly for Delegates and Leadership and APR Accreditation at the 2009 PRSA International Conference in San Diego. Public Relations Society of American Assembly Update 01:21 – Steve Lubetkin asks via Twitter, “What is PRSA going to do to persuade members…
Guantanamo Bay Public Affairs Chief on Managing Online Engagement and the Mainstream Media Relations
Handling public affairs at the detainment facility operated by the Joint Task Force at GTMO “Gitmo,” the efforts of the Office of the US Secretary of Defense in establishing an umbrella social media policy and whether the US Dept. of Defense will publish data sets at www.data.gov, featuring Guantanamo Public Affairs Chief, US Navy Lieutenant…
Inside the Public Relations Society of America Boardroom
How to become a Public Relations Society of America board member inside Public Relations Society of America’s prestigious College of Fellows and judging the Public Relations Society of America Silver Anvil Awards with Public Relations Society of America Chair-Elect Gary D. McCormick, APR, Fellow Public Relations Society of America and Director, Partnership Development at HGTV,…
Public Relations Firm Leader Deirdre Breakenridge
Public relations, social media marketing, the impact of social media on intellectual development, and what’s next with public relations firm leader, author and social media professional Deirdre Breakenridge recorded at the Public Relations Society of America’s International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book with Brian Solis…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.