Eric Schwartzman's Blog
Why Facebook Could Become Less Important to Content Marketing Agencies
If the case studies and news highlights in this blog post are a glimpse of things to come, then Facebook Brand Pages could become a less critical channel to content marketing agencies and their clients once they learn the real power of a social network. Content Marketing Agency Highlights The best times to post, creative…
Digital Marketing Case Study: How Amazon and Spotify Promote their Brands on Facebook
This digital marketing case study explains the marketing strategies of Amazon and Spotify on Facebook. It is a recording of a presentation by Facebook partner engineer Simon Cross in Paris at Le Web, where Uber, Waze, and AirBNB were launched. These companies use Facebook to address a longstanding problem website marketing companies have had…
Website Marketing Case Study: How to Market Your Website with Facebook Like Buttons
If you’re at a website marketing company scratching your head wondering how in the heck Facebook could be such a valuable digital marketing channel or trying to figure out what the real significance of Facebook as a website marketing tools is, this digital marketing case study podcast is for you. This is the second in…
Social Media Optimization Case Study: Facebook Like Buttons
This post (written based on a presentation by Simon Cross pictured above) explains how the Facebook “Like” button is poised to alter the world of online display advertising. It is the second in a series of posts about website marketing with Facebook. The first website marketing post is about Facebook Pages and Facebook Ads. At…
Facebook Page Marketing and Facebook Advertising Explained
What makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc…
Secrets of Successful Marketing on Facebook Company Pages
Millions of people connect to Facebook Company Pages daily, and if you’re a digital marketing agency, your goal is to ensure your client has one of those pages. La Coste markets through a Facebook Page, a Facebook Application, and Facebook advertising. Before their entrée on the social network, about 600,000 Facebook users said they liked…
Public Relations Society of America Technology Section Chair Rich Teplitsky
Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America and VP at Lois Paul & Partners, a high-tech PR firm based in Boston with a field PR office in Austin. Social media monitoring is…
Foursquare CEO Dennis Crowley Says the Future of Loyalty Marketing is Mobile
Foursquare Co-Founder Dennis Crowley says his location-based social network has more than 5 million active users checking into places on their mobile devices. Social media influencers call Foursquare, which released a new API, the next big thing. But Dennis Crowley, who also says he’s logging 5 thousand new registrations daily, calls Foursquare the future of…
Le Web Conference in Paris: Building Social and Marketing Skills [Review]
If you’re looking to up your digital marketing skills, and get the latest stats on adoption rates and growth numbers from Facebook, Twitter, and YouTube, listen to my Best of Le Web podcast with Andrea Vascellari. This is my review of the Le Web conference. It’s just one man’s opinion, so take it with a…
Social Media Update from Le Web in Paris
If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy. Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
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