Eric Schwartzman's Blog
3 Ways to Outsource Social Media without Selling Your Soul
I took some flack over my last post about outsourcing your social media voice to a content marketing agency – which despite drawing some very thoughtful comments – I still believe is the wrong way to go for most companies. So now that you know what I think you can’t do, I will share what…
The B2B Social Media Marketing Show – 5
The B2B Social Media Marketing Show #5 – In this Episode:
Outsourcing Social Media to a Digital Marketing Agency without Selling Your Soul
I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck, and Elizabeth Bellanti. In a room packed with digital marketing agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a…
The B2B Social Media Marketing Show – 4
The B2B Social Media Marketing Show #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online. In this Episode:
Social Media Advocacy Campaign Shapes AARP Healthcare Public Affairs Outreach
Social media advocacy and activism are tremendously impacting the national debate surrounding healthcare reform. AARP serves as a case study for efforts to shape public policy in the age of digital public affairs advocacy. Paul Anderson, vice president for Communications Strategy and Public Relations at AARP reports on fast-growing social media action and adoption by…
You Suck at Digital Marketing and PR Because Your Digital Literacy is Low
Unlocking the true potential of social media for business relies on increasing social media literacy levels enterprise-wide. As long as we treat emerging media as a digital marketing and public relations opportunity, we will fail to realize the true promise of many-to-many communications. In addition to teaching the mechanics of social media, we need to…
The B2B Social Media Marketing Show – 3
The B2B Social Media Marketing Show #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online. B2B Digital Media Insights The Watson Jeopardy Challenge, quite possibly the most…
The B2B Social Media Marketing Show – 2
The B2B Social Media Marketing Show #2 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online. The B2B…
Social Media and the Arab Spring
It was not because of social media that Mohamed Bouazizi, a Tunisian street vendor set himself on fire to protest the confiscation of his wares and the harassment and humiliation inflicted on him by the Tunisian Government. But it was social media that helped turn his self-immolation into a catalyst for the Tunisian Revolution and the…
The B2B Social Media Marketing Show – 1
The B2B Social Media Marketing Show #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.