Eric Schwartzman's Blog
The B2B Social Media Marketing Show – 5
The B2B Social Media Marketing Show #5 – In this Episode:
Outsourcing Social Media to a Digital Marketing Agency without Selling Your Soul
I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck, and Elizabeth Bellanti. In a room packed with digital marketing agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a…
The B2B Social Media Marketing Show – 4
The B2B Social Media Marketing Show #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online. In this Episode:
Social Media Advocacy Campaign Shapes AARP Healthcare Public Affairs Outreach
Social media advocacy and activism are tremendously impacting the national debate surrounding healthcare reform. AARP serves as a case study for efforts to shape public policy in the age of digital public affairs advocacy. Paul Anderson, vice president for Communications Strategy and Public Relations at AARP reports on fast-growing social media action and adoption by…
You Suck at Digital Marketing and PR Because Your Digital Literacy is Low
Unlocking the true potential of social media for business relies on increasing social media literacy levels enterprise-wide. As long as we treat emerging media as a digital marketing and public relations opportunity, we will fail to realize the true promise of many-to-many communications. In addition to teaching the mechanics of social media, we need to…
The B2B Social Media Marketing Show – 3
The B2B Social Media Marketing Show #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online. B2B Digital Media Insights The Watson Jeopardy Challenge, quite possibly the most…
The B2B Social Media Marketing Show – 2
The B2B Social Media Marketing Show #2 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online. The B2B…
Social Media and the Arab Spring
It was not because of social media that Mohamed Bouazizi, a Tunisian street vendor set himself on fire to protest the confiscation of his wares and the harassment and humiliation inflicted on him by the Tunisian Government. But it was social media that helped turn his self-immolation into a catalyst for the Tunisian Revolution and the…
The B2B Social Media Marketing Show – 1
The B2B Social Media Marketing Show #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
PR Agency Develops Social Crisis Media Simulation App
Public relations agency Weber Shandwick, has developed a social media crisis management simulator called FireBell to provide crisis management training for in-house public relations and corporate communications staffers to avoid critical missteps in crisis management. In this podcast, Weber Shandwick VP of public relations Brooke Worden joins guest host Sandra Burrowes to give us a…
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