Eric Schwartzman's Blog
B2B Social Media Panel at Social Media Club L.A.
How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I…
Why Social Media Marketing is NOT the Future of Business
Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.
Mayo Clinic Lawyer Explains HIPAA and Social Media
Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare…
Google Gamifies Social Media Training
After discovering that 80% of employees were putting it off until the last minute, Google used social media and gamification to reinvent their internal online sales training program. They scrapped their conventional online course and developed a new, custom online training where participants can earn points and top rankings by contributing answers to sales-related, essay…
Le Web Wrap Up Report
Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.
Nike Channel Portal Helps Marketers Promote Brand Attributes to Resellers
Maintaining a consistent customer experience across a vast network of retail stores, each staffed by individuals from diverse cultural backgrounds is a formidable challenge. Yet, leading retail brands like Nike excel at this task, ensuring the same high standards and quality globally. So, how do they achieve this remarkable feat? The answer lies in a…
Digital Crisis Communications: Litmus Test for Evaluating a Crisis
When your critics start calling you out on Twitter and Facebook and your social media monitoring tools start turning up all kinds of negative posts on Instagram and Pinterest, your first impulse might be to gather your key stakeholders and move into social media crisis communications mode. But before you assemble your communications team and…
Digitally Scoring the Presidential Debates
Last night, neither candidate shared a realistic vision for getting the economy back on its feet. Because the only way we have a chance of recovery is through innovation. And that’s something, at least historically, the US has done very, very well. How We Got HereFormer Fed Chairman Alan Greenspan’s failed monetary policy led to…
Social Media Optimization through Digital Marketing Training
High authority inbound links drive search ranking, likes and comments determine social media rankings, and retweets determine reach. So if no one links, likes, or retweets your share, no one hears it. Those not new to digital marketing have realized that social media is a team sport. It’s not what you say but what the…
Insights and Take-Aways from Keynote Presentations at WordCamp LA
WordCamp Los Angeles is held at Loyola Marymount University because the college and open-source software share the common goals of faith and justice. If you want to learn WordPress, network with WordPress developers, or find WordPress support resources in Los Angeles, this event is an excellent place to do it. Most of the keynote presentations…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.