Eric Schwartzman's Blog
HOW TO: Document Social Media Policy Violations
The number of social media policy violations by employees has doubled over the last 16 months. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting…
FDA Social Media Guidance on Pharmaceutical Digital Marketing with John Mack
What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around using social media for marketing, and what should their social media policies be? We talk to John Mack, editor and publisher of the Pharma Marketing Network, about the issues and challenges of regulating pharmaceutical companies on social media.…
Gun Violence Trigger Social Media Policy Failure
In a podcast I recorded with Doug Bonney, the chief counsel and legal director for Kansas’s American Civil Liberties Union (ACLU), we delved into the complex web of issues surrounding the Kansas Board of Regents’ social media policy. As a public relations agency leader, I was interested in the Kansas Board of Regents social media…
Exploring the Implications of Net Neutrality Repeal with Corynne McSherry
In this eye-opening podcast discussion, Corynne McSherry, the Intellectual Property Director at the Electronic Frontier Foundation (EFF), delves into the intricate details of FCC Chairman Tom Wheeler’s proposal to repeal net neutrality. The proposal, which became available for public comment via DearFCC, prompted McSherry to scrutinize its potential ramifications meticulously. Net Neutrality was officially repealed…
INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment
This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric: Tell us about yourself. Marcia: I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.…
Social Media in Higher Education
Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question. In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been…
HOW TO: Prevent a Social Media Crisis
Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis. In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the…
Predicting Outcomes via Social Media Monitoring
I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He’s a fascinating guy, and we spoke about using social media monitoring tools to separate the signal from the noise, how to use past conversations to try and predict the future, why teens are the most difficult audience…
Social Media Education for Employees
So you’re using social media for business. And sometimes customers and prospects actually notice. But you can’t figure out how to scale engagement more consistently. You need to get more people involved because on social networks, reach is a factor of engagement. You’ve thought about getting your coworkers involved. But they don’t all know…
How to Leverage Big Data for Marketing Success with Jeff Jonas at IBM
In a rapidly evolving landscape where data is the new currency, the power of big data analytics cannot be understated. In a recent podcast interview hosted by Eric Schwartzman, Jeff Jonas, an IBM fellow, delves into the world of big data analytics, discussing its profound implications for digital marketing success, personal privacy, and the future…
Content Marketing, SEO, and Digital PR Podcasts
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